Programs MS MARKETING

MS MARKETING

Unique Features

As per HEC guidelines, students from non-business background will be required to take additional courses related to business / management to meet any assessed deficiency (up to 30 CHs) of such courses in their bachelor / master’s degree.

Mission Statement

To produce professionals in the field of Marketing who can create an impact on the industry and academia.

Program Objectives And Outcomes

Goal 1: Students will develop specialized knowledge of the field

LO 1.1: Students will be able to analyze the key concepts in the field

LO 1.2: Students will be able to evaluate organizational problems

Goal 2: Students will work in team settings

LO 2.1: Students will be able to work towards achieving team goals

LO 2.2: Students will be able to demonstrate effective team

Goal 3: Students will learn to communicate effectively

LO 3.1: Students will be able to communicate effectively in oral presentations

LO 3.2: Student will be able to create professional reports

Goal 4: Students will value ethics in research

LO 4.1: Students will be aware of ethical issues in research

LO 4.2: Students will be able to adhere to ethical standards while conducting research

Course Curriculum

Core Courses
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite
1 MGT-817 Research Methods 3+0
2 MKT-821 Marketing Theory & Practices 3+0
3 MKT-824 Advertising and Digital Marketing Communication 3+0
4 MKT-825 Customer Analytics in a Digital World 3+0
5 MKT-812 Consumer Behavior 3+0
6 MKT-813 Strategic Brand Management 3+0
Elective Courses
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite
1 OTM-823 Management Information System 3+0 9
2 OTM-825 E - Commerce 3+0
3 MKT-826 Sustainable Marketing 3+0
4 MKT-814 Design Thinking & Product Development 3+0
5 MKT-815 International Culture and Heritage Marketing 3+0
6 MKT-816 Advances in Services Marketing 3+0
7 MKT-817 Big Data in Marketing 3+0
8 MKT-820 Python Programming for Marketing Analytics 3+0
9 MKT-822 Tourism and Food Marketing 3+0
10 MKT-823 Strategic Marketing Management 3+0
11 MKT-855 Digital Marketing Strategy 3+0
12 MKT-819 Sales & Retail Marketing 3+0
13 MKT-827 Integrated Marketing Communication 3+0
14 MKT-842 International Marketing (for Marketing Program) 3+0
15 MKT-851 Business to Business Marketing (for Marketing Program) 3+0
Specialized Course (Non Business Background)
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite
1 MKT-201 Fundamentals of Marketing 3+0
MS Thesis
Sr.No Course Code Subjects Credit Hours Related SDG Pre Requisite
1 MKT-899 MS Thesis 6+0