LO 1.1: Students will be able to analyze the key concepts in the field
LO 1.2: Students will be able to evaluate organizational problems
LO 2.1: Students will be able to work towards achieving team goals
LO 2.2: Students will be able to demonstrate effective team
LO 3.1: Students will be able to communicate effectively in oral presentations
LO 3.2: Student will be able to create professional reports
LO 4.1: Students will be aware of ethical issues in research
LO 4.2: Students will be able to adhere to ethical standards while conducting research
Core Courses | |||||
---|---|---|---|---|---|
Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
1 | MGT-817 | Research Methods | 3+0 | ||
2 | MKT-821 | Marketing Theory & Practices | 3+0 | ||
3 | MKT-824 | Advertising and Digital Marketing Communication | 3+0 | ||
4 | MKT-825 | Customer Analytics in a Digital World | 3+0 | ||
5 | MKT-812 | Consumer Behavior | 3+0 | ||
6 | MKT-813 | Strategic Brand Management | 3+0 |
Elective Courses | |||||
---|---|---|---|---|---|
Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
1 | OTM-823 | Management Information System | 3+0 | 9 | |
2 | OTM-825 | E - Commerce | 3+0 | ||
3 | MKT-826 | Sustainable Marketing | 3+0 | ||
4 | MKT-814 | Design Thinking & Product Development | 3+0 | ||
5 | MKT-815 | International Culture and Heritage Marketing | 3+0 | ||
6 | MKT-816 | Advances in Services Marketing | 3+0 | ||
7 | MKT-817 | Big Data in Marketing | 3+0 | ||
8 | MKT-820 | Python Programming for Marketing Analytics | 3+0 | ||
9 | MKT-822 | Tourism and Food Marketing | 3+0 | ||
10 | MKT-823 | Strategic Marketing Management | 3+0 | ||
11 | MKT-855 | Digital Marketing Strategy | 3+0 | ||
12 | MKT-819 | Sales & Retail Marketing | 3+0 | ||
13 | MKT-827 | Integrated Marketing Communication | 3+0 | ||
14 | MKT-842 | International Marketing (for Marketing Program) | 3+0 | ||
15 | MKT-851 | Business to Business Marketing (for Marketing Program) | 3+0 |
Pre-Requisite Course (Non-Business Background) | |||||
---|---|---|---|---|---|
Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
1 | MKT-201 | Fundamentals of Marketing | 3+0 |
MS Thesis | |||||
---|---|---|---|---|---|
Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
1 | MKT-899 | MS Thesis | 6+0 |