MS MARKETING
Unique Features
As per HEC guidelines, students from non-business background will be required to take additional courses related to business / management to meet any assessed deficiency (up to 30 CHs) of such courses in their bachelor / master’s degree.
Mission Statement
To produce professionals in the field of Marketing who can create an impact on the
industry and academia.
Program Objectives And Outcomes
Goal 1: Students will develop specialized knowledge of the field
LO 1.1: Students are able to analyze the key concepts in the field
LO 1.2: Students are able to evaluate organizational problems
Goal 2: Students will be able to perform as competent team playersLO 2.1: Students are able to demonstrate effective behavior for achieving team goal(s)
Goal 3: Students will be able to communicate effectivelyLO 3.1: Students are able to deliver effective oral presentations.
LO 3.2: Students are able to articulate their ideas in written form.
Goal 4: Students will value ethics in researchLO 4.1: Students are aware of ethical issues in research
LO 4.2: Students are able to adhere to ethical standards while conducting research
Course Curriculum
| Core Courses | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MGT-817 | Research Methods | 3+0 |  |
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| 2 | MKT-821 | Marketing Theory & Practices | 3+0 | |
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| 3 | MKT-824 | Advertising and Digital Marketing Communication | 3+0 | |
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| 4 | MKT-825 | Customer Analytics in a Digital World | 3+0 | |
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| 5 | MKT-812 | Consumer Behavior | 3+0 | |
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| 6 | MKT-813 | Strategic Brand Management | 3+0 | |
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| Elective Courses | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | OTM-823 | Management Information System | 3+0 | 9 | |
|
| 2 | OTM-825 | E - Commerce | 3+0 | |
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| 3 | MKT-826 | Sustainable Marketing | 3+0 | |||
| 4 | MKT-814 | Design Thinking & Product Development | 3+0 | |
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| 5 | MKT-815 | International Culture and Heritage Marketing | 3+0 | |
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| 6 | MKT-816 | Advances in Services Marketing | 3+0 | |
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| 7 | MKT-817 | Big Data in Marketing | 3+0 | |
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| 8 | MKT-820 | Python Programming for Marketing Analytics | 3+0 | |
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| 9 | MKT-822 | Tourism and Food Marketing | 3+0 | |
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| 10 | MKT-823 | Strategic Marketing Management | 3+0 | |
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| 11 | MKT-855 | Digital Marketing Strategy | 3+0 | |
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| 12 | MKT-819 | Sales & Retail Marketing | 3+0 | |
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| 13 | MKT-827 | Integrated Marketing Communication | 3+0 | |
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| 14 | MKT-842 | International Marketing (for Marketing Program) | 3+0 | |
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| 15 | MKT-851 | Business to Business Marketing (for Marketing Program) | 3+0 | |||
| Pre-Requisite, Non-Credit Course (Non-Business Background) | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MKT-201 | Fundamentals of Marketing | 3+0 | |
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| MS Thesis | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MKT-899 | MS Thesis | 6+0 | |||
| General Courses (Mandatory) | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | HU-131 | Understanding of Quran-I | 0+1 | 4,16 | |
|
| 2 | HU-132 | Understanding of Quran-II | 0+1 | 4,16 | HU-131 | |
| 3 | HU-136 | Introduction to World Religions (for Non-Muslims) | 2+0 | |
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| Additional Courses | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | SEM/WKSP-897 | Seminar / Workshop | 1+0 | 4,5,9,11,16,17 | ||
| 2 | HU-138 | Optimal Health and Wellness | 1+0 | |||