LO 1.1: Students are able to solve problems with the application of business knowledge
LO 1.2: Students are able to evaluate competing decision criteria and alternatives
Goal 2: Students will demonstrate leadership skillsLO 2.1: Students are able to develop the ability to lead and manage in teams
LO 2.2: Students are able to make sound decisions
Goal 3: Students will be able to communicate effectivelyLO 3.1: Students are able to deliver effective oral presentations.
LO 3.2: Students are able to articulate their ideas in written form.
Goal 4: Students will be able to evaluate ethical dilemmas arising from a business situationLO 4.1: Students are able to identify ethical dilemmas arising from a business situation
LO 4.2: Students are able to resolve ethical dilemmas arising from a business situation.
Goal 5: Students will be able to demonstrate technological skills and evaluate the implications of emerging technologies on organizations and society.LO 5.1: Students are able to effectively demonstrate technological skills.
LO 5.2: Students are able to evaluate the impact of emerging technologies on organizations and society as a whole.
| International Business & Marketing | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MKT-812 | Consumer Behavior (for MBA Program) | 3+0 | MKT-811 | ||
| 2 | MKT-813 | Strategic Brand Management (for MBA Program) | 3+0 | MKT-811 | ||
| 3 | MKT-814 | Product Management | 3+0 | MKT-811 | ||
| 4 | MKT-815 | Advertising Management | 3+0 | MKT-811 | ||
| 5 | MKT-816 | Retail Management | 3+0 | MKT-811 | ||
| 6 | MKT-818 | Applied Marketing Strategy | 3+0 | MKT-811 | ||
| 7 | MKT-845 | International Business and Global Strategy | 3+0 | MKT-811 | ||
| 8 | MKT-842 | International Marketing | 3+0 | MKT-811 | ||
| 9 | MKT-843 | Local Marketing Challenges in Pakistan | 3+0 | MKT-811 | ||
| 10 | MKT-851 | Business to Business Marketing | 3+0 | MKT-811 | ||
| 11 | MKT-852 | Selling and Sales Force Management | 3+0 | MKT-811 | ||
| 12 | MKT-853 | Pricing Strategy | 3+0 | MKT-811 | ||
| 13 | MKT-854 | Seminar in Marketing (for MBA Program) | 3+0 | MKT-811 | ||
| 14 | MKT-855 | Digital Marketing Strategy (for MBA Program) | 3+0 | MKT-811 | ||
| 15 | MKT-856 | Social Marketing | 3+0 | MKT-811 | ||
| 16 | MKT-857 | Marketing Analytics (for MBA Program) | 3+0 | 9 | MKT-811 | |
| 17 | MKT-827 | Integrated Marketing Communication (for MBA Program) | 3+0 | MKT-811 | ||
| 18 | MKT-829 | Strategic Services Marketing | 3+0 | |||
| Project | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | BRP-899 | Business Research Project | 6+0 | |||
| Pre-Requisite, Non-Credit Course (Non-Business Background) | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | FIN-761 | Financial Accounting | 3+0 | |||
| Professional Development Seminars (Degree Awarding Requirement) | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | MGT-847 | Professional Development Seminars | 2+0 | |||
| Additional Courses | ||||||
|---|---|---|---|---|---|---|
| No | Code | Title | Credit Hours | Related SDG | Pre Requisite | Contents |
| 1 | SEM/WKSP-897 | Seminar / Workshop | 1+0 | 4,5,9,11,16,17 | ||
| 2 | HU-138 | Optimal Health and Wellness | 1+0 | |||