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UrduMS INNOVATION AND ENTREPRENEURSHIP
Mission Statement
To develop individuals with entrepreneurial mindset and knowledge to create and shape opportunities that impact the industry and society.
Program Objectives And Outcomes
Goal 1: Students will develop specialized knowledge of the field
LO 1.1: Students will be able to analyze the key concepts in the field
LO 1.2: Students will be able to evaluate organizational problems
Goal 2: Students will work in team settings
LO 2.1: Students will be able to work towards achieving team goals
LO 2.2: Students will be able to demonstrate effective team behavior
Goal 3: Students will learn to communicate effectively
LO 3.1: Students will be able to communicate effectively in oral presentations
LO 3.2: Students will be able to create professional reports
Goal 4: Students will value ethics in research
LO 4.1: Students will be aware of ethical issues in research
LO 4.2: Students will be able to adhere to ethical standards while conducting research
Course Curriculum
| Core Courses | |||||
|---|---|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
| 1 | MGT-817 | Research Methods | 3+0 | ||
| 2 | OTM-841 | Operations Management | 3+0 | 8,12 | |
| 3 | OTM-823 | Management Information System | 3+0 | 9 | |
| 4 | MGT-822 | Disruptive Technologies , Platforms and Sharing Economy | 3+0 | 9 | |
| 5 | MGT-861 | Strategic Entrepreneurship | 3+0 | 8 | |
| 6 | MKT-811 | Marketing Management | 3+0 | ||
| 7 | HRM-827 | HR & Leadership | 3+0 | ||
| 8 | MKT-858 | Product Policy & Innovation | 3+0 | 8 | |
| 9 | FIN-869 | Finance and Accounting for Entrepreneurs | 3+0 | ||
| Electives Courses | |||||
|---|---|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
| 1 | MKT-855 | Digital Marketing Strategy | 3+0 | ||
| 2 | MKT-819 | Sales & Retail Marketing | 3+0 | ||
| 3 | MGT-823 | Design Thinking for innovation | 3+0 | 9 | |
| 4 | MGT-862 | Corporate Entrepreneurship | 3+0 | 8 | |
| 5 | MGT-863 | Social Entrepreneurship | 3+0 | ||
| 6 | MGT-864 | Family Enterprise Management | 3+0 | 8 | |
| 7 | OTM-825 | E - Commerce | 3+0 | ||
| Professional Track | |||||
|---|---|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
| 1 | BRP-888 | Business Research Project | 6+0 | ||
| Research Track | |||||
|---|---|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours | Related SDG | Pre Requisite |
| 1 | MGT-899 | MS Thesis | 6+0 | ||