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UrduMS INNOVATION AND ENTREPRENEURSHIP
Course Curriculum
| Semester-I | |||
|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours |
| 1 | CS-611 | Management Information System | 3+0 |
| 2 | MGT-817 | Research Methods | 3+0 |
| 3 | MKT-535 | Marketing Management | 3+0 |
| 4 | MGT-615 | Strategic Entrepreneurship | 3+0 |
| 5 | FIN-563 | Finance and Accounting for Entrepreneurs | 3+0 |
| Semester-II | |||
|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours |
| 1 | MGT-740 | Disruptive Technologies , Platforms and Sharing Economy | 3+0 |
| 2 | OTM-757 | Operation Management | 3+0 |
| 3 | HRM-536 | HR & Leadership | 3+0 |
| 4 | MKT-756 | Product policy & Innovation | 3+0 |
| 5 | xxx | Elective-I | 3+0 |
| Semester-III | |||
|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours |
| 1 | xxx | Elective-II | 3+0 |
| 2 | xxx | Elective-III | 3+0 |
| Professional Track | |||
|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours |
| 1 | BRP-799 | Business Research Project | 6+0 |
| Research Track | |||
|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours |
| 1 | MGT-899 | MS Thesis | 6+0 |
| Elective Courses | |||
|---|---|---|---|
| Sr.No | Course Code | Subjects | Credit Hours |
| 1 | MKT-734 | Sales & Retail Marketing | 3+0 |
| 2 | MKT-747 | Digital Marketing Strategy | 3+0 |
| 3 | MGT-742 | Corporate Entrepreneurship | 3+0 |
| 4 | MGT-741 | Design Thinking for Innovation | 3+0 |
| 5 | MGT-743 | Social Entrepreneurship | 3+0 |
| 6 | CS-741 | E-Commerce | 3+0 |
| 7 | MGT-744 | Family Enterprise Management | 3+0 |