Preparing Future Leaders for the Digital Workplace

As part of the Spring 2026 semester, NUST Business School had the privilege of welcoming Mr. Syed Asad Rizvi, Head of Marketing & Communications at JazzCash, for an engaging guest session on Digital Transformation and Organizational Behavior. The session was conducted for fourth-semester BBA students enrolled in the Organizational Behavior course, taught by Assistant Professor Dr. Mehreen Malik.

Drawing on more than three decades of experience in marketing, branding, and communications, Mr. Rizvi shared valuable industry perspectives on how digital transformation is reshaping organizations, leadership, workplace culture, and the future of work. Through real-world case studies and interactive discussions, students gained practical insights into the application of organizational behavior concepts in today’s fast-evolving business landscape.

In recognition of his valuable contribution, the Honourable Principal & Dean of NUST Business School, Dr. Naukhez Sarwar, presented a commemorative shield to Mr. Syed Asad Rizvi as a token of appreciation.

At NUST Business School, we remain committed to strengthening the connection between academia and industry by providing meaningful learning experiences that bridge classroom knowledge with contemporary business practice. Through such engagements, we continue to equip our students with the skills, perspectives, and leadership mindset needed to thrive in the future of work