Effa Ahmad Represents Pakistan on the Global GTM Stage

NUST Business School proudly celebrates the outstanding achievement of Effa Ahmad, a final-year student of BS Accounting & Finance (Class of 2022), who has been selected among the Top 32 Go-To-Market (GTM) Engineers worldwide at Clay Cup 2026. Recognised as the world’s largest GTM Engineering competition, Clay Cup is hosted by a leading Silicon Valley platform and features a prize pool of USD $50,000.

Effa’s accomplishment stands out on multiple fronts. Competing against a highly competitive global pool, she secured a position among the Top 32 participants worldwide and was further ranked among the Top 8 in Asia. Notably, she is the only representative from Pakistan to advance to this stage of the competition, proudly representing NUST Business School on an international platform.

Effa’s journey began with her Final Year Project, which has since evolved into a globally recognised achievement. Her success reflects not only technical competence but also innovation, perseverance, and a strong commitment to excellence.

As Round 2 of the competition goes live on 19 May, the NUST community stands united in support of Effa, cheering her on as she continues to compete among the world’s best.

NUST Business School extends its heartfelt congratulations to Effa Ahmad on this exceptional accomplishment and wishes her continued success in the upcoming rounds.