Zaryab Sheikh
Associate Professor
- NUST Business School
- 5190853031
Summary
Academic Background
PhD
(Digital Marketing) University of Science and Technology of China
September 01, 2014 - June 01, 2017
Honours and Awards
Publications
Consumers’ acceptance of social commerce during COVID-19 lockdown
April 01, 2023
Journal of Global Scholars of Marketing Science: Bridging Asia and the World - Volume 33, Issue 2, Pages 210-230
Why DO citizens engage in government social media accounts during COVID-19 pandemic? A comparative study
September 01, 2021
Telematics and Informatics - Volume 62, Article Number 101619
Predicting the acceptance of MOOCs in a developing country: Application of task-technology fit model, social motivation, and self-determination theory
July 01, 2018
Telematics and Informatics - Volume 35, Issue 4, Pages 964-978
Conferences
Senior Lecturer
Nottingham Trent University
January 15, 2020 - January 31, 2021
Assistant Professor
Beaconhouse National University
August 15, 2018 - January 09, 2020
Lecturer
COMSATS
October 06, 2010 - August 02, 2018
Coordinator
Beaconhouse National University
August 01, 2006 - August 01, 2009
Accounts Officer
PEPSI COLA
July 21, 2004 - June 14, 2006