Faculty Zaryab Sheikh

Zaryab Sheikh

Associate Professor
  • NUST Business School
  • 5190853031
Summary

Academic Background
PhD (Digital Marketing) University of Science and Technology of China September 01, 2014 - June 01, 2017
Honours and Awards
Publications
Consumers’ acceptance of social commerce during COVID-19 lockdown April 01, 2023 Journal of Global Scholars of Marketing Science: Bridging Asia and the World - Volume 33, Issue 2, Pages 210-230
Why DO citizens engage in government social media accounts during COVID-19 pandemic? A comparative study September 01, 2021 Telematics and Informatics - Volume 62, Article Number 101619
Predicting the acceptance of MOOCs in a developing country: Application of task-technology fit model, social motivation, and self-determination theory July 01, 2018 Telematics and Informatics - Volume 35, Issue 4, Pages 964-978
Conferences
Senior Lecturer Nottingham Trent University January 15, 2020 - January 31, 2021
Assistant Professor Beaconhouse National University August 15, 2018 - January 09, 2020
Lecturer COMSATS October 06, 2010 - August 02, 2018
Coordinator Beaconhouse National University August 01, 2006 - August 01, 2009
Accounts Officer PEPSI COLA July 21, 2004 - June 14, 2006