Summary
Academic Background
PhD
(Marketing) Mohammad Ali Jinnah University
August 25, 2008 - August 16, 2013
Honours and Awards
Publications
Intrusive, Irritating, Ignored: Understanding Gen-Z’s Resistance to In-Stream Advertising
June 04, 2026
Future Business Journal - Accepted
"The dark side of workplace chatter": how gossip breeds revenge, knowledge hiding and silence
October 31, 2025
International Journal of Conflict Management - Pages 1-25
Gossip as a devil’s radio: negative workplace gossip and pro-social service behavior in a mediated moderation of shame and emotional resilience
August 04, 2025
Asia-Pacific Journal of Business Administration - Pages 1-22
Influence of Brand Personality Congruence, Brand Attachment, Brand Love and Obsessive Passion on Compulsive Buying Behavior
June 30, 2025
Pakistan Journal of Commerce and Social Sciences - Volume 19(2), Pages 357-384
Impact of Scope Creep and Process Conflict on Project Success: Moderating Role of Building Information Modelling (BIM)
March 01, 2025
Journal of Asian Development Studies - Volume 14, Issue 1, Pages 1768
Team-level HR practices and team engagement: mediating role of team-level psychological capital
July 08, 2024
Employee Relations - Pages 1-22
Enigma Unveiled: Decoding Trust and Relationship Dynamics in the Mobile Banking Sector of an Emerging Economy
June 30, 2024
Pakistan Journal of Commerce and Social Science - Volume 18, Issue 2, Pages 380-407
Exploring the Nexus of Celebrity Endorsement, Brand Love and Word-of-Mouth in the Telecommunication Sector of Pakistan
March 31, 2024
Review in Business and Economics - Volume 4, Issue 1, Pages 196-209
Predicting Generation Z consumers’ food waste reduction behavior through social media marketing activities: a mediated model
March 13, 2024
Kybernetes - Pages 1-23
Predictors of Smartphone’s Gaming Addiction among Generation Z Consumers: An Empirical Investigation from Pakistan
December 31, 2023
Pakistan Journal of Commerce and Social Science - Volume 17(4), Pages 700-728
An investigation on brand hate: understanding negative psychology of consumers in the service sector of Pakistan
December 29, 2023
NUML International Journal of Business & Management - Volume 18, Issue 2, Pages 1-18
What drivers variety seeking intentions of restaurant diners
July 31, 2023
Journal of Xi’an Shiyou University, Natural Science Edition - Volume 19, Issue 7, Pages 588-613
Linking job crafting, innovation performance, and career satisfaction: The mediating role of work engagement
July 11, 2023
Work - Volume:75, Issue:3, Page:877-886
Role of Green Construction Practices and Service Quality in Creating Client’s Positive Word of Mouth
May 31, 2023
Journal of Xi’an Shiyou University, Natural Science Edition - Volume 19, Issue 5, Pages 86-113
Antecedents and consequences of brand hate: a study of Pakistan’s telecommunication industry
January 16, 2023
Journal of Consumer Marketing - Volume:40, Issue:1, Page:1-14
The Influence of Destination Experience on Destination Loyalty in an Emerging Economy
December 31, 2022
Pakistan Journal of Commerce and Social Science - Volume 16(4), Pages 552-575
Does Inclusive Leadership Improve the Sustainability of Employee Relations? Test of Justice Theory and Employee Perceived Insider Status
November 01, 2022
Sustainability - Volume 14(21), Article Number 14257
Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach
July 28, 2022
Frontiers in Psychology - Volume 13, Article Number 946362
“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement
June 28, 2022
Frontiers in Psychology - Volume 13, Article Number 923870.
Habit—Does It Matter? Bringing Habit and Emotion into the Development of Consumer’s Food Waste Reduction Behavior with the Lens of the Theory of Interpersonal Behavior
May 23, 2022
International Journal of Environmental Research and Public Health - Volume 19(10), Article Number 6312
Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior
March 11, 2022
PLoS ONE - Volume 17, Issue 3, Article Number e0264379
Project Managers’ Competencies in International Development Projects: A Delphi Study
December 31, 2021
SAGE Open - Volume 11, Issue 4, Pages 1-16
Unlocking the Green Practices - Client Positive WOM Relationship in Construction Industry: The Role of Client’s Satisfaction and PM Trust
December 31, 2021
Indian Journal of Economics and Business - Volume 20, Issue 2, Pages 1891-1921
Drivers of food waste reduction behaviour in the household context
December 01, 2021
Food Quality and Preference - Volume 94, Article Number 104300
Antecedents of consumer food waste reduction behavior: Psychological and financial concerns through the lens of the theory of interpersonal behavior
November 26, 2021
International Journal of Environmental Research and Public Health - Volume 18, Issue 23, Article Number 12457
Sustainability of household food waste reduction: A fresh insight on youth’s emotional and cognitive behaviors
June 30, 2021
International Journal of Environmental Research and Public Health - Volume:18, Issue:13, Article Number 7013
The Deeper the Well the Colder the Water: The Role of Brand Coolness and Love in the Formation of Consumer’s Engagement with the Lens of S-O-R Approach
May 31, 2021
International Journal of Innovation, Creativity and Change - Volume 15, Issue 5, Pages 1173-1195
A model and empirical examination of influencing factors of customer satisfaction and service performance through interactional quality
December 30, 2020
Business & Economic Review - Volume 12, Issue 1, Pages 119-138
Antecedents of brand hate: Mediating role of customer dissatisfaction and moderating role of narcissism PDF Logo
September 30, 2020
Pakistan Journal of Commerce and Social Science - Volume 14, Issue 3, Pages 603-628
Evaluation of advertising effectiveness and advertising expenditures in banking: A time series analysis
June 30, 2020
Paradiagms - Volume 14, Issue 1, Pages 34-38
Factors Affecting on Healthy Package Food Selection; The Impact of Personality Traits
June 30, 2020
Abasyn Journal of Social Sciences - Volume 13, Issue 1, Pages 169-193
Can incidence of workplace bullying really be reduced? Application of the transtheoretical model as tertiary stage anti-bullying intervention
January 30, 2020
Pakistan Business Review - Volume 21, Issue 4, Pages 762-777
The effect of successful borrowing times on behavior of investors: An empirical investigation of the P2P online lending market
September 18, 2019
Human Systems Management - Volume 38, Issue 4, Pages 385-393
How does ‘Innovation as a Job requirement’ contribute to Innovative Work Behavior? Evidence from the Higher Education Sector of Pakistan
June 30, 2019
NUML International Journal of Business & Management - Volume 14, Issue 1, Pages 29-43
Role of core self evaluation and acquired motivations in employee task performance
June 30, 2019
Pakistan Journal of Psychological Research - Volume 34, Issue 2, Pages 401-418
Factors Affecting Online Impulsive Buying Behavior: A Stimulus Organism Response Model Approach
June 17, 2019
Market Forces - Volume 14, Issue 1, Pages 19-42
The impact of self-congruity (symbolic and functional) on the brand hate: A study based on self-congruity theory
May 01, 2019
British Food Journal - Volume:121, Issue:1, Page:71-88
Relationship Between Distributive Justice, Ethical Leadership, and Turnover Intention with the Mediating Effects of Ethical Climate
December 31, 2018
International Journal of Engineering & Technology - Volume 7([2.29), Pages 429-435
Determants of Online Consumers' Compulsive Buying Behavior : An S-O-R Approach in SNS Context
December 01, 2018
Journal of Business & Economic - Volume 10, Issue 2, Pages 105-132
Psychometric Validation and Prevalence of Compulsive Buying Behavior in an Emerging Economy
December 01, 2018
Sukkur IBA Journal of Management and Business - Volume 5, Issue 2, Pages 92-113
Investigating the Impact Of Consumer’s Involvement, Risk-Taking Personality, Internet Self-Efficacy, Life Style and Privacy Concern on Online Purchase Intention and Shopping Adoption
October 31, 2018
Pakistan Business Review - Volume 20, Issue 3, Pages 582-599
Impact of Store Environmental Characteristics on Customers’ Impulse Buying Behavior: Mediating effect of Customers’ Positive Emotional Responses
September 29, 2018
UW Journal of Management Science - Volume 2, Issue 2, Pages 91-105
Compulsive Buying Behavior: Antecedents, Consequences and Prevalence in Shopping Mall Consumers of an Emerging Economy
August 31, 2018
Pakistan Journal of Commerce and Social Science - Volume 12, Issue 2, Pages 548-570
An Analysis of the Relationship among Norms, Attitude and Behavioral Intentions in Energy Crisis: A Case of Electric Power Industry
November 30, 2017
Abasyn Journal of Social Sciences - Volume 10, Issue Special, Pages 48-56
Measuring Access to Higher Education: Development and Validation of Scale
October 31, 2017
Pakistan Business Review - Volume 19, Issue 3, Pages 706-722
Relationship among Ethical Leadership, Ethical Climate, Corporate Social Responsibility and Performance Outcomes
September 30, 2017
Journal of Managerial Sciences - Volume 11, Issue 3, Pages 245-264
Authentic leadership in the context of organizational change, insights from Pakistani health sector organizations
September 15, 2017
Asian Journal of Scientific Research - Volume 10, Issue 4, Pages 372-379
Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach Percepciones de los consumidores sobre los atributos funcionales y hedonistas de las páginas web, e intenciones de compra online: visión de la actitud cognitivo-afectiva
September 01, 2017
Spanish Journal of Marketing - ESIC - Volume 21, Issue 2, Pages 73-88
The Impact of Supportive Work Environment, Trust, and Self-Efficacy on Organizational Learning and Its Effectiveness: A Stimulus-Organism Response Approach
June 30, 2017
Business and Economic Review - Volume 9, Issue 2, Pages 73-100
The Impact of Employees’ Core Self-Evaluation Personality Trait, Management Support, Co-worker Support on Job Satisfaction, and Innovative Work Behaviour
June 30, 2017
Pakistan Journal of Psychological Research - Volume 32, No. 1, Pages 247-271
Role of E-Learning in National Development
March 31, 2017
Journal of Managerial Sciences - Volume XI, Number 1, Pages 145-156
The Human Resource Development: A Key to Economic Development of Pakistan
December 31, 2016
Gomal University Journal of Research - Issue III, Pages 117-129
Soft Power and its Efficacy: A Case Study of Pakistan
November 15, 2016
IPRI Journal - Volume 16, Issue No 2, Pages 119-139
Impact of technology quality, perceived ease of use and perceived usefulness in the formation of consumer’s satisfaction in the context of e-learning
June 30, 2016
Abasyn Journal of Social Sciences - Volume 9, Issue 1, Pages 124-140
An analysis of compulsive buying behavior: Questioning the role of marketing campaigns
November 30, 2015
Journal of Marketing and Consumer Research - Volume 16, Pages 97-101
Personality and Irregular Buying Behavior: Adaptation and Validation of Core Self Evaluation Personality Trait Model in Consumer Impulsive and Compulsive Buying Behavior
October 31, 2015
Journal of Marketing and Consumer Research - Volume 15, Pages 121-131
Analyzing the Sustainable Behavioral Intentions: Role of Norms, Beliefs and Values on Behavioral Intentions
August 31, 2015
Pakistan Journal of Commerce and Social Science - Volume 9, Issue 2, Pages 524-539
Attention to Social Comparison Information and Compulsive Buying Behavior: An S-O-R Analysis
June 30, 2015
Journal of Behavioural Sciences - Volume 25, Issue 1, Pages 39-58
Materialism Derives: An Analysis of Direct and Indirect Impact of Materialistic Attitude in the Development of Compulsive Buying Behavior
December 31, 2014
Pakistan Journal of Social Sciences - Volume 34, Issue 2, Pages 663-682
The Darker Side of High Performance Work Systems: Examining Employee Psychological Outcomes and Counterproductive Work Behavior
December 31, 2014
Pakistan Journal of Commerce and Social Science - Volume 8, Issue 3, Pages 715-732
Motivational Needs, Core-Self-Evaluations and their Link with Job Satisfaction: Evidence from Telecom Sector of Pakistan
April 30, 2014
Pakistan Journal of Commerce and Social Science - Volume 8, Issue 1, Pages 149-169
How individual social values stimulate consumer purchase decision involvement and compulsive buying behavior: a path-by-path multi-groups analysis.
July 31, 2012
Actual Problem of Economics - Volume 133, Issue 7, Pages 300-308
Conferences
Associate Professor
Air University, Islamabad
August 30, 2018 - September 08, 2023
Assistant Professor
University of Wah, Wah Cantt
August 29, 2016 - August 30, 2018
Associate Professor
Al-Khair University, Bhimber
November 21, 2015 - August 27, 2016
Assistant Professor
International Islamic University, Islamabad
January 30, 2015 - November 20, 2015
Assistant Professor
National Defense University, Islamabad
November 27, 2013 - January 30, 2015