Experienced academician and researcher with 13 years of academic experience and 8 years of service in public-sector organizations, holding a PhD in Management Sciences with specialization in the hospitality and tourism sector, along with an MS and MBA in Marketing. Possesses a strong publication record in reputable journals, with research interests focused on sustainable SME development in hospitality, climate action, and hospitality business model innovation. Demonstrates expertise in applying green innovative strategies and advanced statistical and analytical tools to enhance institutional performance and contribute to sustainable green tourism development.