Intrusive, Irritating, Ignored: Understanding Gen-Z’s Resistance to In-Stream Advertising
June 26, 2026
Future Business Journal - Accepted
Actions Speak Louder than Words: Use of Emojis in Formal and Informal Whatsapp Chats
December 25, 2025
Journal of Business and Management Research - Volume 4(5), Pages 39-54
Demystifying Impact Investment in Pakistan: An Exploratory Study on Perspectives and Motivations Driving Impact Investment in Social Startups
October 29, 2025
Qualitative Research Review Letter - Volume 3, No. 4, Pages 129-174
Digital leadership and innovative work behaviour: role of knowledge sharing and role clarity
October 13, 2025
Knowledge Management Research and Practice - Pages 1-13
Dual Logic Integration by Social Enterprises: Exploring the Challenges & Strategies of Scaling in Pakistan
September 16, 2025
Social Enterprise Journal - Pages 1-35
Soliciting Self-Enhancing Humor at Work: Examining Mediating Role of Well-being for Career Satisfaction and Positive Deviance
August 15, 2025
Asia-Pacific Journal of Business Administration - Pages 1-25
Pakistan: Building a Robust, Resilient Digital Ecosystem
February 28, 2025
The International Science Council - Pages 82-88
Unlearning in service contexts: a moderated-mediation model
January 01, 2025
Service Industries Journal - Volume: 45, Issue:02, Pages:256-276
Exploring emergent leadership in agile teams: network dynamics, roles and skills at the individual level
June 10, 2024
Business Process Management Journal - Volume: 30, Issue: 05, Pages:23
Unveiling Entrepreneurial Learning Dynamics: Insights from the Women Entrepreneurs of Creative Industries
March 30, 2024
Journal of Innovative Research in Management Sciences - Volume 5, No. 1, Pages 52-70
Proximity and its impact on the formation of product and process innovation networks among producer firms
September 25, 2023
Regional Studies - Pages 1-20
Role of Leadership for Adaption of Information Technology Capabilities
January 01, 2022
Journal of Islamic Countries Society of Statistical Sciences - Volume 8(1), Article Number 407-416
Resilience of New Space Firms in the United Kingdom During the Early Stages of COVID-19 Crisis: The Case for Strategic Agility
December 15, 2020
New Space - Volume 8, Issue 4, Pages 172-178
Comparative study of different stationary flats on C 60 Q Pack Carding Machine and its impact on Fibre Behavior & Waste % Reduction
May 23, 2012
Procedia Technology - Volume 1, Pages 205-210
Strategy for introducing 3D Fibre Reinforce Composite Materials
May 23, 2012
Procedia Technology - Volume 1, Pages 211-216
Strategy for Introducing Nanotechnology in Textile Industry of Pakistan
August 01, 2011
International Journal of Chemical and Environmental Engineering - Volume 2 (4), Pages 276-283