Summary
Academic Background
PhD
(Marketing) Universiti Malaya
April 01, 2017 - August 26, 2021
Honours and Awards
Publications
Enhancing consumption of sustainable transportation: Determinants and outcome of consumer engagement with bike-sharing service
March 01, 2023
Muhammad Waqas, Arsalan Najmi,
Environmental Science and Pollution Research - Vol:30, Pages53411-53423
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research
January 26, 2023
Zalfa Laili Hamzah, Muhammad Waqas,
The Palgrave Handbook of Interactive Marketing - 1st Edition, Chapter 36, Pages 837-866
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
January 01, 2023
Zalfa Laili Hamzah, Muhammad Waqas, Rohayu Binti Rahman, Ezlika M.Ghazali,
International Journal of Technology Marketing - Volume 17 No.1, Pages 78-98
Factors influencing the potential adoption of portable pork DNA detection device
October 18, 2022
Ezlika M.Ghazali, Dilip S. Mutum, Muhammad Waqas, Azni Zarina Taha, Mozard Mohtar,
Journal of Islamic Marketing - Pages 1-25
A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors
September 26, 2022
Muhammad Adnan Waseem, Muhammad Waqas, Irfan Abdullah, Ibrahim Abdullah, Nauman Wajid,
INQUIRY: The Journal of Health Care Organization, Provision, and Financing - Volume 59, Pages 1-13
Branded content experience in social media settings: a consumer culture theory perspective
March 01, 2022
Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh,
Journal of Brand Management - Volume 29, Issue 2, Pages 225-240
Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model
February 01, 2022
Ezlika M.Ghazali, Dilip S. Mutum, Muhammad Waqas, Bang Nguyen, Nur Azureen Ahmad-Tarmizi,
International Journal of Hospitality Management - Volume 101, Article Number 103109
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
November 01, 2021
Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah,
Journal of Interactive Marketing - Volume 56, Pages 106-120
Customer experience with the branded content: a social media perspective
August 30, 2021
Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh,
Online Information Review - Volume 45, Issue 5, Pages 964-982
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective
July 01, 2021
Muhammad Waqas, Sarmad Jan Mian, Nabila Nazir,
Journal of Islamic Marketing - Pages 1-18
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
June 21, 2021
Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad Waqas,
Journal of Research in Interactive Marketing - Volume 15, Issue 2, Pages 336-358
The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context
April 14, 2021
Muhammad Waqas,
Journal of Nonprofit and Public Sector Marketing - Pages 1-24
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
February 01, 2021
Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh,
Management Review Quarterly - Volume:71, Issue:1, Page:135-176
What drives Muslim Malaysian consumers’ general attitude towards religious advertising?
January 18, 2021
Muhammad Waqas,
Journal of Islamic Accounting and Business Research - Volume 12, Issue 1, Pages 97-111
Typology of customer experience with social media branded content: A netnographic study
June 01, 2020
Muhammad Waqas, Zalfa Laili Hamzah, Noor Akma Mohd Salleh,
International Journal of Internet Marketing and Advertising - Volume 14, Issue 2, Pages 184-213
An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment
October 01, 2014
Muhammad Waqas, Haider Ali, Muhammad Ali Khan,
International Review on Public and Nonprofit Marketing - Volume 11, Issue 3, Pages 263-284
Conferences
Research Assistant
University of Malaya
September 25, 2020 - January 31, 2022
Lecturer
Arid Agriculture University
June 01, 2015 - March 31, 2017
Lecturer
COMSATS University
October 10, 2011 - June 30, 2015
Research Associate
COMSATS University
April 24, 2009 - October 09, 2011