Summary
Academic Background
PhD
(Marketing) Universiti Malaya
April 01, 2017 - August 26, 2021
Honours and Awards
Publications
From Regrets to Returns: How Interaction Quality and Store Image Shape Store Revisit Intentions
December 13, 2024
International Journal of Retail & Distribution Management - Pages 1-14
Enhancing Brand Equity Through Branded Content Experience on Social Media: Developing and Testing a Moderated Mediation Model
February 27, 2024
Psychology of Popular Media - Pages 1-11
Enhancing consumption of sustainable transportation: Determinants and outcome of consumer engagement with bike-sharing service
March 01, 2023
Environmental Science and Pollution Research - Vol:30, Pages53411-53423
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research
January 26, 2023
The Palgrave Handbook of Interactive Marketing - 1st Edition, Chapter 36, Pages 837-866
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
January 01, 2023
International Journal of Technology Marketing - Volume 17 No.1, Pages 78-98
Factors influencing the potential adoption of portable pork DNA detection device
October 18, 2022
Journal of Islamic Marketing - Pages 1-25
A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors
September 26, 2022
INQUIRY: The Journal of Health Care Organization, Provision, and Financing - Volume 59, Pages 1-13
Branded content experience in social media settings: a consumer culture theory perspective
March 01, 2022
Journal of Brand Management - Volume 29, Issue 2, Pages 225-240
Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model
February 01, 2022
International Journal of Hospitality Management - Volume 101, Article Number 103109
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation
November 01, 2021
Journal of Interactive Marketing - Volume 56, Pages 106-120
Customer experience with the branded content: a social media perspective
August 30, 2021
Online Information Review - Volume 45, Issue 5, Pages 964-982
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective
July 01, 2021
Journal of Islamic Marketing - Pages 1-18
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
June 21, 2021
Journal of Research in Interactive Marketing - Volume 15, Issue 2, Pages 336-358
The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context
April 14, 2021
Journal of Nonprofit and Public Sector Marketing - Pages 1-24
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation
February 01, 2021
Management Review Quarterly - Volume:71, Issue:1, Page:135-176
What drives Muslim Malaysian consumers’ general attitude towards religious advertising?
January 18, 2021
Journal of Islamic Accounting and Business Research - Volume 12, Issue 1, Pages 97-111
Typology of customer experience with social media branded content: A netnographic study
June 01, 2020
International Journal of Internet Marketing and Advertising - Volume 14, Issue 2, Pages 184-213
An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment
October 01, 2014
International Review on Public and Nonprofit Marketing - Volume 11, Issue 3, Pages 263-284
Conferences
Research Assistant
University of Malaya
September 25, 2020 - January 31, 2022
Lecturer
Arid Agriculture University
June 01, 2015 - March 31, 2017
Lecturer
COMSATS University
October 10, 2011 - June 30, 2015
Research Associate
COMSATS University
April 24, 2009 - October 09, 2011