Summary
Mustafa is serving as Head of Research and Associate Professor at NUST Business School. He has a PhD from Massey, New Zealand and has over 17 years of teaching and research experience.
Academic Background
PhD
(Strategic Management) Massey University
February 25, 2010 - December 10, 2015
Honours and Awards
National Research Program
National Research Program for Universities (NRPU)
(Value: PKR 10,05,458)
Awarded by the Higher Education Commission, Pakistan in year 2018
October 22, 2018
Trade and Investment
Trade and Investment Research Grant/Scholarship
(Value: NZ$ 7,500)
Awarded by the Ministry of Foreign Affairs & Trade, New Zealand in year 2012
March 19, 2012
Bailey Bequest Bursary
Bailey Bequest Bursary
(Value: NZ$ 3,000)
Awarded by the Massey University, New Zealand in year 2014
March 10, 2014
Ph.D. Scholarship
Scholarship for Ph.D. Studies at Massey University, New Zealand
(Value: NZ$ 100,000 – 150,000)
Awarded by the Higher Education Commission, Pakistan in year 2009
June 09, 2008
Press
In September 2012, an article on my doctoral work, titled ‘Subsidiary New Zealand
Stands Alone’, written by Dr Martin Perry, appeared in a New Zealand’s popular newspaper ‘National Business Review’.
September 10, 2012
School/College Best Researcher Awards-2021
December 26, 2022
Publications
Digital leadership in the age of generative AI: a systematic literature review using thematic analysis
November 18, 2025
Global Knowledge, Memory and Communication - Pages 1-25
Future Trends in Digital Leadership: Cultivating Innovation, Leveraging AI and Achieving Competitive Advantage: A Qualitative Study
October 01, 2025
Journal of Information and Knowledge Management - Volume:24, Issue: 05,
Leadership styles, knowledge sharing (attitudes and behaviors) and project success: insights from theory of reasoned action and social exchange theory
April 01, 2025
International Journal of Productivity and Performance Management - Pages 1-22
Digital leadership and its impact on agility, innovation and resilience: a qualitative study of the UAE media industry
December 24, 2024
Benchmarking: An International Journal - Pages 1-19
Strategic planning, budget monitoring and growth optimism: evidence from Australian SMEs
October 29, 2024
European Business Review - Volume 36, Issue 6, Pages 962-980
Revolutionizing Pharmaceutical Traceability Exploring the Role of Innovative Leadership in a New Venture Digital Traceability Deployment
August 26, 2024
Human Perspectives of Industry 4.0 Organizations: Reviewing Sustainable Performance - 1st Edition, Chapter 1, Pages 1-16
A dynamic, two-way, individuallevel, process-oriented framework for emergent leadership: modeling lateral influence in teams
August 13, 2024
Business Process Management Journal - Pages 1-26
Unraveling the role of digital leadership in developing digital dynamic capabilities for the digital transformation of firms
July 17, 2024
Benchmarking: An International Journal - Pages 1-26
Exploring emergent leadership in agile teams: network dynamics, roles and skills at the individual level
June 10, 2024
Business Process Management Journal - Volume: 30, Issue: 05, Pages:23
Innovate, learn, sustain: unveiling dynamics of value addition in smallholder dairy farming
May 31, 2024
Journal of Agribusiness in Developing and Emerging Economies - Pages:22
Empowering leadership, employee organizational commitment and organizational citizenship behavior: the roles of leader authenticity and trust
May 29, 2024
International Journal of Productivity and Performance Management - Pages:26
Digital leadership, business model innovation and organizational change: role of leader in steering digital transformation
May 10, 2024
Benchmarking-An International Journal - Pages 1-31
Interlinking networking capabilities, knowledge worker productivity, and digital innovation: a critical nexus for sustainable performance in small and medium enterprises
April 07, 2024
Journal of Knowledge Management - Volume 28, Issue 11, Pages 179-198
Inclusive leadership and innovative work behavior: roles of autonomous motivation and horizontal and vertical trust
April 01, 2024
Current Psychology - Vol:43, Pages:12680-12695
Emergent leadership in agile software development teams: leader identification through network analysis and aggregation approaches
March 01, 2024
Benchmarking: An International Journal - Pages: 18
Navigating the change: a case study of the textile industry on digital leadership, digital transformation and innovative business models
February 06, 2024
Benchmarking: An International Journal - Pages 1-28
Fostering innovative behaviours of public sector employees: the potency of innovation-based HR practices, risk propensity and error tolerance
December 18, 2023
International Journal of Public Sector Management - Pages 1-24
The paradox of paradoxical leadership: A multi-level conceptualization
December 01, 2023
Human Resource Management Review - Volume 33, Issue 4, Article Number: 100983
Sustainability leadership: An integrative review and conceptual synthesis
November 30, 2023
Business Strategy and the Environment - Pages 1-19
Leaders' Machiavellianism and subordinates' task performance: a multilevel investigation
November 13, 2023
Journal of Organizational Effectiveness - Pages 1-17
Green in-store operations and sustainability performance: the moderating role of organization size
November 10, 2023
International Journal of Productivity and Performance Management - Volume:72, Issue:09, Pages 17
Family business in the Arabian Gulf region
October 30, 2023
Journal of Family Business Management - Pages 1-6
The dual impact of job variety on employee happiness and stress: the mediating role of employee engagement and burnout
October 06, 2023
Journal of Management Development - Pages 1-17
Actor roles emergence through actor engagement: an SD logic perspective
October 03, 2023
Journal of Business and Industrial Marketing - Pages 1-14
A paradoxical perspective on subsidiary autonomy and MNE entrepreneurial initiative support: uncovering the role of organizational complexity and external embeddedness
August 10, 2023
Cross Cultural and Strategic Management - Pages 1-22
Transformational leadership, job engagement, and championing behavior: assessing the mediating role of role clarity
July 25, 2023
European Business Review - Pages 1-23
A reconsideration of Jack Welch's managerial legacy
July 21, 2023
EuroMed Journal of Business - Pages 1-12
Editorial: Human capital, management and economics during and after the COVID-19 outbreak
July 21, 2023
Bottom Line - Volume 36, Issue 2, Pages 101-111
Co-creating organizational performance and project success through customer participation, requirement risk and knowledge integration: a multi-study evidence
July 14, 2023
Benchmarking: An International Journal - Pages 1-32
Linking the willingness of smallholder dairy farmers to adopt minimum food safety and quality standards to the country's export potential
June 21, 2023
International Journal of Food Science and Technology - Pages 1-11
Toward an overarching multi-level conceptualization of emergent leadership: Perspectives from social identity, and implicit leadership theories
June 01, 2023
Human Resource Management Review - Article in Press
Proactive personality and performance in the hospitality industry firms: mediating role of job crafting
March 13, 2023
Current Psychology -
Ratees' reactions to equal versus equitable performance outcomes: evidence from Pakistan and Japan
February 03, 2023
International Journal of Emerging Markets - Pages 1-20
Paradoxical leader behavior and leader effectiveness: moderating role of structural and job-related uncertainty
January 31, 2023
European Business Review - Pages 1-22
A multilevel study of authentic leadership, collective efficacy, and team performance and commitment
November 26, 2022
Current Psychology - Pages 1-15
Psychological ownership and knowledge behaviors during a pandemic: role of approach motivation
August 15, 2022
Current Psychology - Pages 1-11
Digital Leadership and the Gig Economy
May 20, 2022
Book on Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0 - 1st Edition, Chapter 7, Pages 99-110
Servant leadership and performance of public hospitals: Trust in the leader and psychological empowerment of nurses
April 10, 2022
Journal of Nursing Management - Pages 1-9
Work stress, ego depletion, gender and abusive supervision: A self-Regulatory perspective
April 07, 2022
The Service Industries Journal - Pages 1-21
Organisational politics: a fulcrum in the organisational trust-affective commitment association
March 04, 2022
Middle East Journal of Management - Volume 9, No.2, Pages 184-208
Multinational Enterprise Organizational Structures and Subsidiary Role and Capability Development: The Moderating Role of Establishment Mode
December 14, 2021
Group & Organization Management - Pages 1-45
The differentiated role of organizational ambidexterity and organizational innovation in the subsidiary reverse knowledge transfer process
October 06, 2021
Journal of Knowledge Management - Pages 1-19
The Digitalization of Pakistan's Universities?: An Opportunity to Re-Focus and Re-Purpose Toward Hybrid Learning
September 20, 2021
Book on Global Trends, Dynamics, and Imperatives for Strategic Development in Business Education in an Age of Disruption - Chapter 9, Pages 171-188
Linking individuals’ resources with (perceived) sustainable employability: Perspectives from conservation of resources and social information processing theory
August 16, 2021
International Journal of Management Reviews - Pages 1-22
Public Engagement Model to Analyze Digital Diplomacy on Twitter: A Social Media Analytics Framework
March 27, 2021
International Journal of Communication - Volume 15, Pages 1741–1769
Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements
March 01, 2021
Journal of Retailing and Consumer Services - Volume 59, Article Number 102373
Institutional Distance and MNE‐subsidiary Initiative Collaboration: The Role of Dual Embeddedness
February 16, 2021
European Management Review - Pages 1-18
Creation of Local Innovation by Foreign Subsidiaries from Specific Advantages of the Subnational Environment
January 01, 2021
Internext: Review of International Business - Volume 16, No.1, Pages 75-88
The roles of external embeddedness and institutional distance in the subsidiary product/process innovation and R&D capacity
September 30, 2020
Journal of Knowledge Management - Pages 1-18
Organisational Structure and Project Success: The Mediating Role of Knowledge Sharing
May 11, 2020
Journal of Information & Knowledge Management - Vol. 19, No. 2, Article Number 2050007
The Mechanism behind Informational Fairness and Project Performance Relationship: Evidence from Pakistani Construction Organizations
April 09, 2020
International Journal of Productivity and Performance Management - Pages 1-28
The Influence of National Culture and Support to Innovate on Openness to Innovation
February 28, 2020
International Journal of Entrepreneurship and Innovation Management. - Volume 24(2-3), Pages 189-209
Structural Empowerment, Cultural Diversity, and Interpersonal Conflict: Evidence from International NGOs in Pakistan
February 13, 2020
International Journal of Cross Cultural Management - Pages 1-15
Measuring service quality perceptions of customers in the hotel industry of Pakistan
February 01, 2020
Total Quality Management and Business Excellence - Volume 31, No.3-4, Pages 263-278
Institutional Pressures and the Diffusion of Organizational Innovation: Evidence from Brazilian Firms
January 24, 2020
Technology Analysis and Strategic Management - Pages 1-12
Subsidiary Country Managers and Subsidiary Development: Upper Echelons and Resource-based Perspectives
January 09, 2020
German Journal of Human Resource Management - Pages 1-33
Work Engagement in the Face of Terrorism: The Moderating Role of Trait Resilience
January 01, 2020
Journal of Aggression, Maltreatment & Trauma - Volume 29, Issue 4, Pages 461-478
High-performance work practices and organizational performance in Pakistan
December 06, 2019
International Journal of Manpower - Volume 41, Issue 3, Pages 318-338
Roles and strategies of foreign MNE subsidiaries in New Zealand
August 29, 2019
European Journal of International Management - Volume 13, No.6, Pages 757-784
Converging HRM practices? A comparison of high performance work system practices in MNC subsidiaries and domestic firms in Pakistan
August 02, 2019
Employee Relations - Volume 41, Issue 5, Pages 931-948
From Local to Global Innovation: The Role of Subsidiaries’ External Relational Embeddedness in an Emerging Market
August 01, 2019
International Business Review - Volume 28, Issue 4, Pages 638-646
Management styles in a project environment: evidence from software industry in Oman
July 08, 2019
Leadership & Organization Development Journal - Volume 40, Issue 5, Pages 600-611
High involvement HR systems and innovative work behaviour: the mediating role of psychological empowerment, and the moderating roles of manager and co-worker support
May 09, 2019
European Journal of Work and Organizational Psychology - Volume 28, Issue 4, Pages 525-535
Linking Corporate Entrepreneurship, Expatriation and Reverse Knowledge Transfers
May 08, 2019
European Journal of Innovation Management - Volume 23, No. 1, Pages 67-89
Value Co-creation through Actor Embeddedness and Actor Engagement
May 07, 2019
Marketing Intelligence and Planning - Vol. 37, No. 3, Pages 271-283
Perceptions of Organizational Politics, Knowledge Hiding, and Employee Creativity: The Moderating Role of Professional Commitment
May 01, 2019
Personality and Individual Differences - Volume 142, Pages 232-237.
Linking e-HRM Practices and Organizational Outcomes: Empirical Analysis of Line Manager’s Perception
January 01, 2019
RBGN - Revista Brasileira de Gestão de Negócios - Volume 21(1), Pages 48-69
Board Gender Diversity and Organizational Determinants: Empirical Evidence from a Major Developing Country
January 01, 2019
Emerging Markets Finance and Trade - Volume 55(8), Pages 1803-1820
Advertising Skepticism, Need for Cognition and Consumers’ Attitudes
September 03, 2018
Marketing Intelligence & Planning - Volume 36(6), Pages 678-693
Sustainability in the Pakistani Hotel Industry: An Empirical Study
August 06, 2018
Corporate Governance: The International Journal of Business in Society - Volume 18(4), Pages 714-727
Linking Abusive Supervision to Psychological Distress and Turnover Intentions among Police Personnel: The Moderating Role of Continuance Commitment
August 02, 2018
Journal of Interpersonal Violence - Pages 1-21
The Social Media Advertising Model (SMAM): A Theoretical Framework
June 30, 2018
Journal of Managerial Sciences - Volume XI, Number 03, Pages 117-144
The Impact of Consumer Beliefs on Consumers’ Attitude: A Social Media Advertising Perspective
June 30, 2018
Journal of Social Sciences and Humanities - Volume 26(1), Pages 77-104
The Role of Social Media Marketing and Brand Consciousness in Building Brand Loyalty
June 30, 2018
Global Management Journal for Academic & Corporate Studies - Volume 8, Number 1, Pages 154-165
Workplace Psychological Aggression, Job Stress, and Vigor: A Test of Longitudinal Effects
April 21, 2018
Journal of Interpersonal Violence - Pages 1-19
Leadership Styles, Goal Clarity, and Project Success: Evidence from Project-based Organizations in Pakistan
April 10, 2018
Leadership & Organization Development Journal - Volume 39(2), Pages 309-323
Relationships Between Perceived Risk of Terrorism, Fear, and Avoidance Behaviors Among Pakistani University Students: A Multigroup Study
April 01, 2018
Personality and Individual Differences - Volume 124, Pages 39-44
Does e-HRM Improve Labour Productivity ? A Study of Commercial Bank Workplaces in Pakistan
February 12, 2018
Employee Relations - Volume 40(2), Pages 281-297
Women on Indian Boards and Market Performance: A Role Congruity Theory Perspective
February 01, 2018
Asian Business & Management - Volume 17, Pages 4–36
International Roles of Foreign-owned Subsidiaries in New Zealand: an exploratory study
October 01, 2014
International Journal of Innovation Management - Volume 18(5), Pages 1-29
Subsidiary Initiatives and Subsidiary Autonomy: Evidence from New Zealand and Brazil
September 01, 2014
International Entrepreneurship and Management Journal - Volume 10, Pages 589–605
Subsidiary Characteristics and Impact on Subsidiary Strategic and Operational Autonomy
August 22, 2013
Journal of Transnational Management - volume 18(3), Pages 219-241
A Conceptual Model of Foreign Subsidiary Strategy and Management: The Case of New Zealand
July 01, 2013
The Journal of Applied Management and Entrepreneurship - Volume 18(3), Pages 3-24
Foreign Direct Investment in New Zealand: Does it Justify Negative Assessment?
June 01, 2012
Regional Science Policy and Practice - Volume 4(2), Pages 155-164
Conferences
Supervisor-supervisee Guanxi and Power-dependence: Conceptual Frameworks, Narrative Application, and Future Directions
October 24, 2025 - October 26, 2025
Ayesha Shakoor, Naukhez Sarwar, Muhammad Zeeshan Mirza, Muhammad Mustafa Raziq, Asfia Obaid,
International Conference on Advanced Research in Business Management and Economics
The Impact of Supply Chain Learning on Farmers' Innovative Behavior: The Mediating Role of Farmers' Willingness for Compliance with Minimum Food Safety Standards and the Moderating Role of Environmental Knowledge
April 22, 2024 - April 23, 2024
Muhammad Waqar Arshad, Muhammad Moazzam, Muhammad Mustafa Raziq, Waqas Ahmed,
4th International Conference on Business, Management and Social Sciences (ICBMASS)
Unravelling the Complex Interplay of External Pressures, Farm Size, Farmer's Innovative Behavior, and Supply Chain Learning Between Smallholder Dairy Farmer's Willingness to Comply with Food Safety Standards and level of Value Addition in Determining a Country's Export Potential
October 23, 2023 - October 27, 2023
Muhammad Waqar Arshad, Muhammad Moazzam, Muhammad Mustafa Raziq, Waqas Ahmed,
14th International Conference on Management Research
Exploring the Big Five Personality Dimensions of Emergent Leaders in Agile Software Development Teams
September 05, 2023 - September 06, 2023
Muhammad Mustafa Raziq, Marya Tabassum, Naukhez Sarwar,
37th British Academy of Management (BAM2023) Conference
Paradoxical Leadership: Extending the Debate on Paradox Perspective into leadership Literature
September 01, 2023 - September 06, 2023
Uzma Batool, Muhammad Mustafa Raziq, Naukhez Sarwar,
BAM 2023 Conference
Leading and Steering Digital transformation and Business Model Innovation in Multinational Corporations: Role of a Digital Leader
December 08, 2022 - December 10, 2022
Mehreen Malik, Muhammad Mustafa Raziq, Naukhez Sarwar,
48th European International Business Academy (EIBA) Conference
Autonomy and MNE Support for Initiatives: Roles of Embeddedness and Organizational Structures
July 29, 2021 - August 04, 2021
Muhammad Mustafa Raziq ,
Academy of Management (AOM) 81st annual meeting (29 July - 4 August 2021) - online
Authentic Leadership, Collective Efficacy and Team Performance and Commitment: A Multilevel Analysis
July 29, 2021 - August 04, 2021
Sharjeel Saleem, Mariam Ayub, Muhammad Mustafa Raziq , Muhammad Zahid Iqbal,
Academy of Management (AOM) 81st annual meeting (29 July - 4 August 2021) - online
Institutional Distance, Subsidiary Autonomy for Innovation, And Mne Openness Towards Subsidiary Entrepreneurship
June 25, 2021 - July 01, 2021
Dr Muhammad Mustafa Raziq, Cristina Doritta Rodrigues, Felipe Mendes Borini, José-Mauricio Galli Geleilate,
Academy of International Business (AIB 2021)
Linking Customer Participation to Project Success and Organization Performance
June 23, 2021 - June 24, 2021
Marya Tabassum, Muhammad Mustafa Raziq ,
First International Conference on Business, Management, and Social Sciences (ICBMASS) 2021
Foreign MNE Subsidiary Emergence, Strategy, Contribution, and Sustainability Practices in Pakistan
June 23, 2021 - June 24, 2021
Dr. Muhammad Mustafa Raziq, Anees Wajid,
First International Conference on Business, Management, and Social Sciences (ICBMASS) 2021
Green Supply-Chain Management and Sustainability Performance: Moderating Role of Organization Size
June 23, 2021 - June 24, 2021
Sharfah Ahmad Qazi, Muhammad Moazzam , Waqas Ahmed, Muhammad Mustafa Raziq ,
First International Conference on Business, Management, and Social Sciences (ICBMASS) 2021
The Role of Personal and Social resources in Predicting Sustainable Employability Among Medical Doctors of Pakistan: A Mixed Method Approach
June 23, 2021 - June 24, 2021
Qudsia Jabeen, Muhammadi Sabra Nadeem, Shakira Huma Siddiqui, Muhammad Mustafa Raziq ,
First International Conference on Business, Management, and Social Sciences (ICBMASS) 2021
The Impact of Green In-store Operations on Sustainability Performance Indicators of Fresh Food Retail with the Moderating Role of Organization Size
June 23, 2021 - June 24, 2021
Sharfah Ahmad qazi, Muhammad Moazzam, Waqas Ahmed, Muhammad Mustafa Raziq,
1st International Conference on Business, Management and Social Sciences (ICBMASS)
Spiritual Leadership and Project Success: Roles of Transformational Leadership and Organizational Innovation
June 23, 2021 - June 24, 2021
Muhammad Mustafa Raziq , Farah Naz, Sharjeel Saleem, Felipe Mendes Borini,
First International Conference on Business, Management, and Social Sciences (ICBMASS) 2021
Assistant Professor
COMSATS University Islamabad
July 16, 2014 - August 02, 2019
Research Officer
Massey University, New Zealand
February 01, 2011 - June 23, 2014
Assistant Professor
COMSATS University Islamabad
April 29, 2009 - December 31, 2009
Lecturer
COMSATS University Islamabad
July 01, 2006 - April 28, 2009
Lecturer
COMSATS University Islamabad
July 01, 2003 - December 31, 2004