Summary
Dr. Muhammad Kashif is currently working with NUST Business School (NBS) as Associate Professor of Practice. With a career span of 18 years of full-time teaching experience within Pakistan and in Indonesia, Sri Lanka, Morocco, and Germany, he has been able to publish 70 manuscripts, to include case studies in prestigious outlets such as Emerald and Wiley. Since 2016, he is serving Emerald Publishing as their brand ambassador and conducted more than 20 workshops within Pakistan and abroad to facilitate faculty in case writing and teaching. Apart from the academia, he served as a consultant with McDonald’s, Mall-One, Faiza Beauty Cream, and Carrefour as a few examples. He can be contacted via email: [email protected].
Academic Background
PhD
(Marketing) University of Colombo
September 01, 2019 - August 31, 2022