NUST Business School
Faculty Muhammad Fawad Khan

Muhammad Fawad Khan

Summary

Dr. Fawad holds PhD in Agricultural and Resource Economics from The University of Tokyo, Japan. He is Assistant Professor of Economics at NBS, NUST. His areas of interest include, value added agriculture, agricultural marketing, contract farming, rural farm and non-farm businesses, nutrition economics, poverty and inequality, and overall development related issues in Pakistan.

Academic Background
PhD (Agricultural and Resource Economics) The University of Tokyo April 01, 2018 - March 19, 2021
Honours and Awards
Publications
Deep eutectic solvents: a framework for research and applications July 24, 2026 Green Chemistry Letters and Reviews - Volume:19, No. 1, Article Number: 2706990, Paes: 13
Generative AI in Visual Content Marketing: Examining Entrepreneurial Opportunities and Ethical Challenges March 24, 2026 Social Science Review Archives - Volume 4, No. 1, Pages 6116-6129
Pushed to start, pulled to grow? A qualitative study of necessity- and opportunity-based entrepreneurship in Pakistan February 21, 2026 Center for Management Science Research - Volume 4, Issue 2, Pages 599-613
Leveraging AI and TRIZ for sustainable innovation in advanced manufacturing June 02, 2025 Discover Applied Sciences - Volume 7, Article Number 589
Breaking the ice: understanding and overcoming consumer resistance to frozen foods April 07, 2025 British Food Journal - Pages 1-19
Covid-19 and intra-household financial coping strategies in Pakistan November 01, 2024 International Journal of Disaster Risk Reduction - Volume 114, Article Number 104908
COVID-19 Severity and Food Insecurity: Evidence from Pakistan October 30, 2024 COVID - Volume:4, Issue:11, Page:1731-1747
Contract Farming, Loan Repayment Ability and Access to Credit of Small Farmers in Pakistan March 31, 2020 Japanese Journal of Agricultural Economics - Volume: 22, Pages: 123-128,
Impact of contract farming on land productivity and income of maize and potato growers in Pakistan May 01, 2019 Food Policy - Volume:85, Page:28-39
Conferences
Perceptions and Readiness for AI Pedagogical Agents in Higher Education July 31, 2026 - August 04, 2026 Muhammad Saqib Iqbal, Zulhasni Abdul Rahim, Muhammad Fawad Khan, Mommin Arshad Durrani, Hamza Iftikhar, 86th Academy of Management Annual Meeting
Assistant Professor Abdul Wali Khan University Mardan October 01, 2021 - January 31, 2023