Summary
I have almost 13 years of experience as an academician. I earned a doctoral degree in entrepreneurship from Essex Business School, University of Essex, UK.
Academic Background
PhD
(Entrepreneurship) University of Essex
October 01, 2007 - December 24, 2012
Honours and Awards
Best University Teacher
Best University Teacher by HEC for year 2016
Best University Teacher of Shaheed Benazir Bhutto Women University, 2016
December 26, 2018
IVLP-2015
Participated in State Department’s International Visitor Leadership Program from 1st – 21st November, 2015. The theme was 'Entrepreneurship as the Engine of Prosperity and Stability', where I was nominated by Consulate General of the United States, Peshawar, Pakistan for a visit to USA to understand the entrepreneurial culture therein and to see if something of that kind can be practiced in Pakistan.
Publications
Towards a transversal entrepreneurship education in Pakistan: a case study of the ‘MS Innovation & Entrepreneurship’ programme
May 14, 2026
Cases on Entrepreneurship Education and Training in Emerging Markets - Chapter 10, Pages 149-167
How opening and closing ambidextrous leadership influence innovative work behaviors
March 25, 2026
Current Psychology - Volume:45, Issue:7, Article Number 747
Entrepreneurial Resilience in Turbulent Times: Navigating Crisis and Disruption
October 01, 2025
FWU Journal of Social Sciences - Volume:19, Issue:3, Page:123-137
Resource Commitments for Technology-Deployments to Boost Corporate Sustainability
June 25, 2025
JIM: Journal of Innovation Management - Volume 13, No. 1, Pages 54-80
Familial and Societal Institutional Embeddedness of Women Entrepreneur(ship)
May 21, 2025
The Palgrave Encyclopedia of Entrepreneurship - Chapter 1, Pages 1-5
Impact of digital transformation on SME’s marketing performance: role of social media and market turbulence
May 07, 2025
Discover Sustainability - Volume:6, Issue:1, Article Number 378
The rising appeal of creative industry for women entrepreneurs: an exploratory study of rural Khyber Pakhtunkhwa
January 28, 2025
Journal of Entrepreneurship in Emerging Economies - Pages 1-19
Unveiling Entrepreneurial Learning Dynamics: Insights from the Women Entrepreneurs of Creative Industries
March 30, 2024
Journal of Innovative Research in Management Sciences - Volume 5, No. 1, Pages 52-70
Artificial Intelligence a Panacea for Innovation Management? Review and Directions
March 01, 2024
Review in Business and Economics - Volume 4, No. 1, Pages 1-9
Navigating the change: a case study of the textile industry on digital leadership, digital transformation and innovative business models
February 06, 2024
Benchmarking: An International Journal - Pages 1-28
Merafuture: Building an Ed-Tech Start-Up in Pakistan
January 11, 2024
IVEY Publishing - W34302, Pages 1-11
The Influence of Role Model & Learning Orientation on Students’ Entrepreneurial Intentions: Does Creativity, Proactiveness & Opportunism Matter?
December 30, 2023
NICE Research Journal - Volume 16, No. 4, Pages 1-17
Situationally Appropriate Leadership Styles and Team Performance: Is Trust Really Important
October 04, 2023
FWU Journal of Social Sciences - Volume 17, No.3, Pages 136-151
Entrepreneurial Leadership and Innovative Work Behaviour: Moderating Role of Islamic Work Ethics
August 31, 2023
Journal of Entrepreneurship and Innovation in Emerging Economies - Volume 9, Issue 2, Pages 181-197
The role of family factors in shaping the entrepreneurial intentions of women: a case study of women entrepreneurs from Peshawar, Pakistan
October 18, 2022
The Role of Ecosystems in Developing Startups - Chapter 3, Pages 40-63
Islam, Entrepreneurship and Economic Development
July 01, 2022
Journal of Entrepreneurship and Innovation in Emerging Economies - Volume 8, Issue 2, Pages 270-273
An Exploration of Women Owned Home-based Business Through Institutional Theory Lens: A Case of Peshawar, Pakistan
June 30, 2022
Journal of Applied Economics and Business Studies - Volume 6, Issue 2, Pages 33-54
Women Entrepreneurship and Household Wellbeing: An Exploratory Study of Khyber Pakhtunkhwa
July 09, 2021
FWU Journal of Social Sciences - Volume 15, No.2, Pages 76-95
A Narrative Case Study of the Lived Experiences of Women Social Entrepreneur(s) in Pukhtoon Context Peshawar, Pakistan
December 30, 2018
Abasyn Journal of Social Sciences - Pages 1-13
Social Entrepreneurship as Creative Destructors
December 30, 2018
Abasyn Journal of Social Sciences - Pages 1-20
Growth Aspirations of Pukhtoon Women Entrepreneurs in the Household Context
May 01, 2018
FWU Journal of Social Sciences - Volume 12, Issue 1, Pages 180-189
Embedded or Constrained Informal Institutional Influences on Women Entrepreneurship Development in Pukhtoon Culture
November 01, 2016
FWU Journal of Social Sciences - Volume 10, Issue 2, Pages 80-90
Conferences
Learning Orientation and Firm Sustainability Performance: Mediating Role of Innovative Orientation Trait
October 17, 2025 - October 18, 2025
Babar Ejaz, Ayesha Abrar, Owais Anwar Golra, Madiha Gohar,
10th International Conference on Digital Transformation and Business Innovation (ICDTBI) 2025
Emergence and Transformation of Trust in Work Teams
April 22, 2024 - April 23, 2024
Maryam Liaqat, Dr. Madiha Gohar, Dr. Ayesha Abrar, Dr. Asfia Obaid ,
4th International Conference on Business, Management, and Social Sciences (ICBMASS) 2024
The Role of Brand Love and Brand Respect in Creating Brand Loyalty: An exploration through Love Mark Theory
April 22, 2024 - April 23, 2024
Kainat Shahnawaz, Ayesha Abrar, Madiha Gohar,
4th International Conference on Business, Management and Social Sciences (ICBMASS-24)
Influence of Religious Beliefs and Values on Leader’s Spirituality and Emotional Intelligence: A Case of Islamabad Healthcare Sector
October 07, 2022 - October 08, 2022
Maryam Liaqat, Atiqa Aslam, Madiha Gohar, Ayesha Abrar,
1st International Conference on Religion in Business
Shuhrat-we brand you, A case study on learning from mistakes
October 06, 2022 - October 08, 2022
Waseem Akram, Dr. Madiha Gohar, Dr. Ayesha Abrar,
10th Asian Management Research and Case Conference 2022 (AMRC)
iTitans - Innovation starts with an I
October 04, 2022 - October 06, 2022
Kommal Joyo, Waseem Akram , Madiha Gohar, Ayesha Abrar,
10th Asian Management Research & Case Conference
Understanding Creation of Women Owned Home-based Business Through Institutional Theory Lens: A Case of Peshawar, Pakistan.
June 23, 2021 - June 24, 2021
Dr Madiha Gohar, Dr Ayesha Abrar, Dr. Caleb Kwong,
International Conference of Business Management and Social Sciences
Role of Family Factors on Women Entrepreneurial Intentions: A Case Study of Women Entrepreneurs From Peshawar Pakistan
November 18, 2020 - November 20, 2020
Dr. Madiha Gohar, Dr. Ayesha Abrar, Dr. Asma Basit,
Research In Entrepreneurship and Small Business
"You Are Who You Know”: The Social Essence of Entrepreneurial Learning in Creative Industries
September 02, 2020 - September 04, 2020
Dr. Ayesha Abrar, Dr. Madiha Goahr,
British Academy of Management BAM 2020 Conference in the Cloud (34th international conference)
Women Entrepreneurship and Household Wellbeing: An Exploratory Study of KP
October 29, 2019 - October 31, 2019
Hina Haram, Dr. Khadija Shams, Dr. Madiha Gohar,
5th INTERNATIONAL MULTIDISCIPLINARY RESEARCH CONFERENCE
Social Entrepreneurs as Creative Destructors
September 15, 2018 - September 15, 2018
Ayesha Abrar, Madiha Gohar, Shandana Shoaib,
Conference on Social Entrepreneurship and Islamic Finance
Integrating Grounded Theory and Narrative Analysis for Understanding Entrepreneurial Learning of Creative Women Entrepreneurs
February 02, 2016 - February 03, 2016
Dr. Ayesha Abrar, Dr. Madiha Gohar, Dr. Asma Basit, Dr Muhammad Junaid,
International Conference on Emerging Research for Sustainable Economic Development (ERSED-2016)
Conceptualizing Gender and Entrepreneurial Learning – A Review of Literature
June 15, 2011 - June 18, 2011
Ayesha Abrar, Asma Rauf, Madiha Gohar,
THE 56TH ANNUAL ICSB WORLD CONFERENCE 2011
Assistant Professor
Shaheed Benazir Bhutto Women University
June 09, 2013 - August 15, 2018
Graduate Teaching Assistant
Essex Business School, University of Essex
October 01, 2009 - May 31, 2010
Lecturer
Shaheed Benazir Bhutto Women University
August 26, 2006 - June 09, 2013