Faculty Lubaba Sadaf

Lubaba Sadaf

Assistant Professor
  • NUST Business School
  • 5190853114
Summary

Academic Background
PhD (Sociology) University of Glasgow September 01, 2006 - December 04, 2013
Honours and Awards
Publications
Human Security and Sustainable Development Goals: The Voices of Afghan Women Refugees in Pakistan January 06, 2024 Bakare Najimdeen Ayoola, Lubaba Sadaf, Zujaja Wahaj, Kainat Kamal, Sundus Anwar, Journal of Asian and African Studies - Page: 19
How does femvertising work in a patriarchal context? An unwavering consumer perspective July 19, 2023 Aleena Amir, David Roca, Lubaba Sadaf, Asfia Obaid, Corporate Communications - Pages 1-17
Assessment of biomedical waste handling in Ghana November 07, 2022 Justice Kofi Debrah, Zujaja Wahaj, Lubaba Sadaf, Maria Alzira Pimenta Dinis, International Journal of Environmental Studies - Pages 1-19
Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan June 30, 2021 Maria Naureen Shahid, Waseem Hassan , Lubaba Sadaf, Journal of Political Marketing - Pages 1-30
Conferences
Influence of national culture on corporate political activity (CPA) in collectivist countries for environmental sustainability June 24, 2021 - June 25, 2021 Lubaba Sadaf, Maria Naureen Shahid, Waseem Hassan, 2021 AMA Marketing and Public Policy Conference
WOMEN DIGITAL ENTREPRENEURSHIP THROUGH SOCIAL NETWORKING DIGITAL PLATFORMS IN PAKISTAN June 23, 2021 - June 24, 2021 Sana Hafeez, Fareesa Malik, Lubaba Sadaf, 1st International Conference on Business, Management and Social Sciences (ICBMASS)
Sociocultural dynamics contributing to attitude of consumers towards Femvertising: A qualitative study of a developing context November 04, 2020 - November 07, 2020 LUBABA SADAF, Aleena Amir , Waseem Hassan , Society for Marketing Advances (SMA) Virtual Conference.
Implementation Process of Work Life Balance Policy: A Case Study of an Information Technology Company in Pakistan September 03, 2019 - September 05, 2019 Nimra Naveed, Fareesa Malik, Lubaba Sadad, British Academy of Management
We Have No Choice To Speak Out Change Recipients Cognitive Approach Towards Major Organizational Change September 03, 2019 - September 05, 2019 Ambreen Malik, Muhammad Naseer Akhtar, Lubaba Sadaf, Usman Talat, Ambreen Malik, Muhammad Naseer Akhtar, Lubaba Sadaf, Usman Talat, British Academy of Management 2019
Implementation Process of Work Life Balance Policy: A Case Study of Information Technology Company in Pakistan September 03, 2019 - September 05, 2019 Lubaba Sadaf, NIMRA NAVEED, FAREESA MALIK, British Academy of Management. BAM2019
LECTURER FATIMA JINNAH WOMEN UNIVERSITY September 01, 2004 - September 01, 2006
RESEARCH ASSISTANT+LECTURER FATIMA JINNAH WOMEN UNIVERSITY July 01, 2001 - August 01, 2004