Faculty Fareesa Malik

Fareesa Malik

Assistant Professor
  • NUST Business School
  • 0590853216
Summary

Academic Background
PhD (Business And Management) University of Manchester September 17, 2012 - December 03, 2015
Honours and Awards
Publications
Familial and Societal Institutional Embeddedness of Women Entrepreneur(ship) May 21, 2025 The Palgrave Encyclopedia of Entrepreneurship - Chapter 1, Pages 1-5
Entrepreneurial learning behaviours within the social context: an exploratory study of technology startups in Pakistan May 20, 2025 Journal of Entrepreneurship in Emerging Economies - Pages 1-22
A Quantitative Insight into Digital Marketing and Customer Relationship Management (CRM) for SME Food & Beverage (F&B) Industry in Klang Valley Malaysia August 04, 2024 International Journal of Academic Research in Business and Social Sciences - Volume 14, Issue 8, Pages 435-448
Unveiling Entrepreneurial Learning Dynamics: Insights from the Women Entrepreneurs of Creative Industries March 30, 2024 Journal of Innovative Research in Management Sciences - Volume 5, No. 1, Pages 52-70
Role of Digital Platforms in Entrepreneurial Processes: The Resource Enabling Perspective of Startups in Pakistan July 29, 2022 Book on Innovation Practices for Digital Transformation in the Global South - 1st Edition, Chapter 8, Pages 130-148
Digital labour platforms in Pakistan: institutional voids and solidarity networks January 29, 2021 Information Technology and People - Pages 1-21
Understanding and managing business—development hybrids: an institutional logics case analysis June 12, 2020 Development Studies Research - Vol 7, Issue 1, Pages 31-49
Competing Institutional Logics in Impact Sourcing June 05, 2020 Book on Information Systems Outsourcing - Pages 215-231
Understanding the interplay of institutional logics and management practices in impact sourcing July 11, 2019 Information Systems Journal - -
Understanding the Development Implications of Online Outsourcing January 30, 2018 IFIP Advances in Information and Communication Technology - book series (IFIPAICT, volume 504)
Assessing the Social Development Potential of Impact Sourcing November 01, 2016 Book on Socially Responsible Outsourcing - Technology, Work and Globalization - Chapter 6, Pages 97-118
Conferences
Systematic Review on Metaverse: Challenges and Implications of Virtual April 22, 2024 - April 23, 2024 maria Javed, Dr. Fareesa Malik, 4th International Conference on Business, Management and Social Sciences (ICBMASS)
Ethical Consideration in Influencer Marketing: How can Influencer Marketing Maintain Ethical Standards? April 22, 2024 - April 23, 2024 Dua Asif, Dr. Fareesa Malik, 4th International Conference on Business, Management and Social Sciences (ICBMASS)
Institutional Logics in Digital Entrepreneurial Ecosystems: A Perspective of Emerging Digital Startups in Pakistan August 31, 2022 - September 02, 2022 Hareem Nasar , Fareesa Malik, British Academy of Management (BAM)2022
Entrepreneurial Learning Behaviours: An Exploratory Study of Start-ups in Pakistan August 31, 2022 - September 02, 2022 Maryam Hina, Dr. Fareesa Malik, British Academy of Management (BAM)2022
Role of social media digital platforms in empowering and establishing digital enterprises for women May 25, 2022 - May 27, 2022 Sana Hafeez, Fareesa Malik, 16th IFIP 9.4 International Conference - Freedom and Social Inclusion in a Connected World (IFIP 9.4)
WOMEN DIGITAL ENTREPRENEURSHIP THROUGH SOCIAL NETWORKING DIGITAL PLATFORMS IN PAKISTAN June 23, 2021 - June 24, 2021 Sana Hafeez, Fareesa Malik, Lubaba Sadaf, 1st International Conference on Business, Management and Social Sciences (ICBMASS)
Role of Digital Platforms in Entrepreneurial Processes: A Resource Enabling Perspective of Startups in Pakistan May 26, 2021 - May 28, 2021 Hareem Nassar, Fareesa Malik , 1st Virtual Conference on Implications of Information and Digital Technologies for Development
Digital Platform Labour in Pakistan: Institutional Voids and Solidarity Networks June 15, 2020 - June 17, 2020 Fareesa Malik, Richard Heeks, Silvia Masiero, Brian Nicholson, 28th European Conference on Information Systems (ECIS2020)
Implementation Process of Work Life Balance Policy: A Case Study of an Information Technology Company in Pakistan September 03, 2019 - September 05, 2019 Nimra Naveed, Fareesa Malik, Lubaba Sadad, British Academy of Management
Implementation Process of Work Life Balance Policy: A Case Study of Information Technology Company in Pakistan September 03, 2019 - September 05, 2019 Lubaba Sadaf, NIMRA NAVEED, FAREESA MALIK, British Academy of Management. BAM2019
A Study of Sharing Economy Platforms and Digital Transformation of Businesses in Pakistan May 01, 2019 - May 03, 2019 Fareesa Malik, Zujaja Wahaj, International Conference on Social Implications of Computers in Developing Countries ICT4D 2019
Sharing Economy Digital Platforms and Social Inclusion/Exclusion: A Research Study of Uber and Careem in Pakistan May 01, 2019 - May 03, 2019 Fareesa Malik, Fareesa Malik, Zujaja Wahaj, 15th International Conference on Social Implications of Computers in Developing Countries - Strengthening Southern-driven cooperation as a catalyst for ICT4D
Toward a Human-Centred Outcome Assessment of Corporate Social Performance September 05, 2017 - September 07, 2017 Fareesa Malik, Brian Nicholson, Sharon Morgan, Annual British Academy of Management Conference 2017
Interplay of Competing Institutional Logics: The Case of Socially Sustainable Global Outsourcing August 07, 2015 - August 11, 2015 Fareesa Malik, Brian Nicholson, Academy of Management
Evaluating Impact Sourcing: a Capabilities Perspectives from a Case study in Pakistan May 13, 2015 - May 15, 2015 Fareesa Malik, Brian Nicholson, Sharon Morgan, Proceedings of 13th International Conference on Social Implications of Computers in Developing Countries
Exploring Hybrids of Commercial and Welfare Logics in Impact Sourcing. May 13, 2015 - May 15, 2015 Brian Nicholson, Fareesa Malik, Sharon Morgan, Richard Heeks, 13th International Conference on Social Implications of Computers in Developing Countries (IFIP 9.4)
Effect of Development Strategies and Project Types on Offshore Software Development using Agile Paradigm August 09, 2010 - August 13, 2010 Fareesa Malik, Hammad Majeed, IEE Computer Society - AGILE Conference (2010)
Visiting Teaching Fellow University of Padjadjaran UNPAD, Indonesia September 01, 2021 - December 31, 2021
Lecturer Alliance Manchester Business School, University of Manchester January 01, 2016 - October 31, 2016
Graduate Teaching Assistant Alliance Manchester Business School, University of Manchester September 22, 2014 - December 31, 2015
Asst Manager National ICT R & D Fund January 01, 2012 - September 12, 2012
Sr. Research Analyst Pakistan Software Export Board March 28, 2011 - September 30, 2011
Marketing Officer Pakistan Software Export Board April 01, 2010 - June 30, 2010
Asst Project Officer Pakistan Software Export Board January 01, 2008 - December 31, 2011