Asfia Obaid
HOD Department of Management & HR
- NUST Business School
- 0519085320
Summary
Academic Background
PhD
(HRM) University of Manchester
October 08, 2007 - July 03, 2013
Honours and Awards
Best Researcher Award
September 06, 2020
Best Teacher Award
October 04, 2019
Publications
A GenAI-based KMS: Conceptual Foundation and Design
June 29, 2026
Generative Artificial Intelligence in Knowledge Management Systems: Concepts, Design, and Case Studies - Chapter 5, Pages 83-104
Effects of employees’ perceived impact and silence on adaptive performance: mediating roles of voice quality and self-regulation depletion
June 15, 2026
Management - Volume 30, Pages 327-353
When Good Deeds Backfire: External CSR, Supervisors’ Mentality, and Unethical Pro-Organizational Behavior
January 01, 2026
Global Business and Organizational Excellence - Volume:45, Issue:2, Page:178-188
HRM System Strength and Psychological Contracts: Unveiling their Role in Employee Work-related attitudes and behaviours in Pakistani Family Firms
December 06, 2024
Pakistan Journal of Social Sciences - Volume 44(4), Pages 561-576
Development and Validation of the Political Brand Positioning & Marketing Scale: A Study in Pakistan
September 30, 2024
Journal of Political Marketing - Pages 1-17
Work intensification: A systematic review of studies from 1989 to 2022
March 08, 2024
WORK - Volume 77, Issue 3
The impact of GHRM practices on employee workplace outcomes and organizational pride: a conservation of resource theory perspective
February 15, 2024
Employee Relations - Volume: 46, Issue: 2, Pages:383-407
Subsistence entrepreneurship and intersectional inequalities: a case study of women from Pakistani urban-poor districts
February 13, 2024
International Journal of Entrepreneurial Behavior and Research - Pages 1-19
The Impact of Ethical Leadership on Employee Intrapreneurship, Work–Life Balance, and Psychological Empowerment: A PLS-SEM Analysis
September 16, 2023
Book on State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) - 1st Edition, Chapter 29, Pages 353-374
How does femvertising work in a patriarchal context? An unwavering consumer perspective
July 19, 2023
Corporate Communications - Pages 1-17
Exploring the Pygmalion Phenomenon in a Male-Centric Industry and Developing a Model of Female Career Progression
June 07, 2023
International Journal of Management Research and Emerging Sciences (IJMRES) - Volume 13, Issue 2, Pages 1-21
Paradoxical leader behavior and leader effectiveness: moderating role of structural and job-related uncertainty
January 31, 2023
European Business Review - Pages 1-22
Work-From-Home in the New Normal: A Phenomenological Inquiry into Employees’ Mental Health
December 21, 2022
International Journal of Environmental Research and Public Health - Volume 20(1), Article Number 48
Can’t Stop Eating My Feelings: The Maladaptive Responses of abused employees towards Abusive supervision
October 03, 2022
Journal of Management and Organization - Pages 1-18
Performance appraisal quality and employee performance: the boundary conditions of human resource strength and religiosity
October 01, 2022
Asia Pacific Journal of Human Resources - Volume 60, Issue 4, Pages 788-813
Psychological ownership and knowledge behaviors during a pandemic: role of approach motivation
August 15, 2022
Current Psychology - Pages 1-11
Whether Perceptions of Performance Appraisal Quality relates to HR Strength and Employee Performance? The Moderated Mediation Models
March 31, 2022
Pakistan Journal of Social Sciences - Volume 42(1), Pages 137-149
Ethical leadership: Exploring bottom-line mentality and trust perceptions of employees on middle-level managers
February 27, 2022
Current Psychology - Pages 1-16
Do Servant Leadership Self-Efficacy and Benevolence Values Predict Employee Performance within the Banking Industry in the Post-COVID-19 Era: Using a Serial Mediation Approach
October 14, 2021
Administrative Sciences - Volume 11(4), Article Number 114
TECHNO21: Design and Implementation of a New Performance Management System
September 01, 2021
Asian Journal of Management Cases - Volume 18, Issue 2, Pages 169-190
Do Green HRM Practices Matter in Shaping Sustainable Performance Among ISO 14001-Certified Malaysian Manufacturing Firms? A Mixed-Method Approach
May 18, 2021
Book on New Horizons in Management, Leadership and Sustainability - Chapter 11, Pages 219-236
Do Environmental Transformational Leadership Predicts Organizational Citizenship Behavior towards Environment in Hospitality Industry: Using Structural Equation Modelling Approach
May 17, 2021
Sustainability - Volume 13(10), Article Number 5594
Keep your mouth shut until I feel good: testing the moderated mediation model of leader’s threat to competence, self-defense tactics, and voice rejection
February 12, 2021
Personnel Review - Pages 1-38
Rawayeti Foods: Performance Management in a Family Owned Business
October 09, 2020
Ivey Publishing - 9B20M167.
Where energy flows, passion grows: testing a moderated mediation model of work passion through a cross-cultural lens
September 28, 2020
Current Psychology - 1-14
Loaded with knowledge, yet green with envy: leader–member exchange comparison and coworkers-directed knowledge hiding behavior
July 09, 2020
Journal of Knowledge Management - Volume 24, No. 7, Pages 1653-1680
Jinnah Foundries: A Lesson in Change Management & Human Resources Restructuring
February 13, 2020
Ivey Publishing - Pages 1-12
Do green human resource management practices contribute to sustainable performance in manufacturing industry?
January 01, 2020
International Journal of Environment and Sustainable Development - Volume 19, No. 4, Pages 412-432
Another sleepless night: Does a leader's poor sleep lead to subordinate's poor sleep? A spillover/crossover perspective
October 02, 2019
Journal of Sleep Research - -
It's not me, it's you: Testing a moderated mediation model of subordinate deviance and abusive supervision through the self‐regulatory perspective
September 25, 2019
Business Ethics: A European Review - -
The Role of Stability and Ownership Structurein Determining the Efficiency of US Bank Holding Companies
June 30, 2019
Business and Economic Review - Volume 11, Issue 2, Pages 19-44
Does the Participation in CSR Activities Enhance Information Diffusion? Evidence from US Firms
April 02, 2018
Pakistan Journal of Commerce and Social Science - Volume 12 (1), Pages 01-28
The Impact of Corporate Social Responsibility on Default Risk: Empirical evidence from US Firms
September 30, 2017
Business and Economic Review - Vol. 9, No. 3 2017 pp. 36-70
The Impact of Social Capital on Financial Reporting: A Dynamic Panel Model of the Auditors? Trust and Corporate Social Responsibility by US Firms
September 01, 2016
Pakistan Journal of Social Sciences - Vol. 36, No. 2 (2016), pp. 1045-1057
Attock Refinery Limited: Performance Management
October 01, 2015
Ivey Publishing - Pages 1-16
Conferences
Flexible Work Design as a Job Resource System: A Higher-Order Model of Engagement and Well-being among Knowledge Workers
September 09, 2026 - September 11, 2026
Saba Butt, Asfia Obaid, Mumtaz Ali Memon,
British Academy Management 2026
From Diversity to Sustainability: A Case Study of Cross-Cultural Collaboration in CPEC Energy Enterprises
September 07, 2026 - September 13, 2026
Li Hu, Asfia Obaid, Muhammad Zeeshan Mirza, Naukhez Sarwar,
British Academy Management 2026
Supervisor-supervisee Guanxi and Power-dependence: Conceptual Frameworks, Narrative Application, and Future Directions
October 24, 2025 - October 26, 2025
Ayesha Shakoor, Naukhez Sarwar, Muhammad Zeeshan Mirza, Muhammad Mustafa Raziq, Asfia Obaid,
International Conference on Advanced Research in Business Management and Economics
Empowering Advancement: A comprehensive analysis of Pakistan's Power Generation Sector Spotlighting CPEC Projects
April 22, 2024 - April 23, 2024
Asfia Obaid, Naukhez Sarwar, Li Hu,
4th International Conference on Business, Management and Social Sciences (ICBMASS- 24)
Emergence and Transformation of Trust in Work Teams
April 22, 2024 - April 23, 2024
Maryam Liaqat, Dr. Madiha Gohar, Dr. Ayesha Abrar, Dr. Asfia Obaid ,
4th International Conference on Business, Management, and Social Sciences (ICBMASS) 2024
Putting the Workers First: Antecedents Of Pro-Environmental Behavior in the Hospitality Industry
August 04, 2023 - August 08, 2023
Noor Ullah Khan, Jie Cheng, Roselina Ahmad Suafi, Asfia Obaid, Hanieh Alipour Bazkiaei,
Academy of Management Annual Meeting 2023
Conference Paper: Empowering Digital Safety Behavior in the Workplace Exploring the Role of Digital Training, Communication, and Job Autonomy among Technological Professionals
May 25, 2023 - May 26, 2023
Ayesha Zia, Mumtaz Ali Memon, Muhammad Zeeshan Mirza, Asfia Obaid,
2nd International Conference on Action Research in the Multidisciplinary Perspective of Technology, Social and Business Sciences (ICARMP) 2023
The Invisible Barrier: Uncovering the Connection Between Micromanagement, Work Intensification, and Employee Knowledge Hoarding
May 19, 2023 - May 20, 2023
Mumtaz Ali Memon, Ayesha Zia, Muhammad Zeeshan Mirza, Naukhez Sarwar, Asfia Obaid,
1st International Conference on Interplay of Social Science Research, Responsible Management and Sustainable Future
Nurturing Engagement: The Interplay Between Socially Responsible HRM Practices, Employee Voice, and Work Disengagement
May 19, 2023 - May 20, 2023
Mumtaz Ali Memon, Huma Bashir, Naukhez Sarwar, Asfia Obaid, Muhammad Zeeshan Mirza,
1st International Conference on Interplay of Social Science Research, Responsible Management and Sustainable Future
The Interrelationship Between Ethical Leadership, Employee Intrapreneurial Behavior, Work-Life Balance, and Psychological Empowerment: A PLS-SEM Analysis
September 06, 2022 - September 09, 2022
Huma Bashir, Mumtaz Ali Memon, Asfia Obaid, Naukhez Sarwar, Muhammad Zeeshan Mirza,
2022 International Conference on Partial Least Squares Structural Equation Modeling
Human Resource Management System Strength in Family-owned Businesses: Current state and its implications
August 31, 2022 - September 03, 2022
Saif Ullah, Asfia Obaid,
36th British Academy of Management Annual Meeting”, (BAM)
Employee creativity and organizational identification: Role of personal and contextual factors
September 01, 2021 - September 03, 2021
Mehmood Aslam, Muhammad Naseer Akhtar, Asfia Obaid,
British Academy of Management Conference 2021
Can’t Stop Eating My Feelings: The Maladaptive Responses of abused employees
July 29, 2021 - August 04, 2021
Asfia Obaid, Hussain Tariq, Muhammad Subhan,
Academy of Management Conference
The Effects of Screen Memories on Feigning Amnesia
June 23, 2021 - June 24, 2021
Ayesha Shakoor, Asfia Obaid,
1st International Conference on Business, Management and Social Sciences (ICBMASS)
Social Identity in Project Environment: The Impact of Depletion and Project Complexity
June 23, 2021 - June 24, 2021
Marya Tabassum, Asfia Obaid,
1st International Conference on Business, Management and Social Sciences (ICBMASS)
RESEARCHING TRANSGENDERS: DILEMMAS IN THE FIELD
September 15, 2020 - September 18, 2020
ZUJAJA WAHAJ, ASFIA OBAID, Mr. Waleed Shahzad ,
British Academy of Mnagement 2020
Researching Transgenders - Dilemmas in the Field
September 02, 2020 - September 04, 2020
Waleed Shahzad, Asfia Obaid, Zujaja Wahaj,
34th Annual British Academy of Management Conference
Clear Job Description, HR System Strength and Employee Innovation: Incorporating Non-Work Factors in the HR Field
September 02, 2020 - September 04, 2020
Adam Kitt, Karin Sanders, Saifullah Qureshi, Asfia Obaid, Adam Kitt, Karin Sanders, Saifullah Qureshi, Asfia Obaid,
34th Annual British Academy of Management Conference
How Perceptions of performance appraisal quality relates to HR strength and employee performance: The moderating role of faith in religion
September 02, 2020 - September 04, 2020
Sumbal Babar, Asfia Obaid, Karin Sanders, Hussain Tariq, Sumbal Babar, Asfia Obaid, Karin Sanders, Hussain Tariq,
34th Annual British Academy of Management Conference
HR Strength and Performance Appraisal Quality: The Impact of Non-Work Domain Influence
August 07, 2020 - August 11, 2020
Sumbal Babar, Asfia Obaid, Hussain Tariq,
80th Annual Meeting of the Academy of Management
Do Green HRM Practices Really Matters in Shaping Sustainable Performance Among ISO14001-Certified Malaysian Manufacturing Firms: A Mixed-Method Approach
December 12, 2019 - December 14, 2019
Noor Ullah Khan , Roselina Binti Ahmad Saufi, Asfia Obaid , Noor Ullah Khan , Roselina Binti Ahmad Saufi, Asfia Obaid ,
16th International Conference on Business Management
Another Sleepless Night: Does Leader’s Poor Sleep Lead to Subordinate’s Poor Sleep?
August 09, 2019 - August 13, 2019
Thomas Noel Garavan, Asfia Obaid, Waseem Hassan, Hussain Tariq, Qingxiong Weng,
Academy of Management Proceedings
Studying gender and entrepreneurship in the context of Pakistani women from urban-poor regions
June 27, 2019 - June 29, 2019
Dr. Asfia Obaid, Uzair Shah, Niall Hayes,
11th International Conference on Critical Management Studies
Franchise Value and Bank Risk: A New Perspective with Regulations and Ownership
April 28, 2019 - April 29, 2019
Samar Jameel Kalyal, Dr. Dawood Ashraf, Dr. Asfia Obaid,
ISER 199th International Conference
The Role of Perceived Terror Threats and Support Networks in the Adjustment and Performance of Expatriates in High-Risk Country Environment
September 05, 2017 - September 07, 2017
Ayesha Nawaz, Asfia Obaid,
British Academy of Management: Reconnecting Management Research with the Disciplines: Shaping the research with the Social Sciences
Addressing Stereotypes: Exploring Perspectives and Attitudes that Influence Workplace Inclusion of Persons with Disabilities.
September 05, 2017 - September 07, 2017
Sarah Humayun, Asfia Obaid,
British Academy of Management: Reconnecting Management Research with the Disciplines: Shaping the research with the Social Sciences
Women in Leadership Positions: The Issue of Perceived Authenticity and Effectiveness.
September 05, 2017 - September 07, 2017
Aroosha Khalid, Asfia Obaid,
Reconnecting Management Research with the Disciplines: Shaping the research with the Social Sciences
Junior Financial Analyst
FINCON Consultants
January 04, 1999 - December 01, 1999