NUST Business School
Faculty Amber Raza

Amber Raza

HOD Department of International Business & Marketing
Summary

A PhD in Business Management (Consumer Behavior) from Institute of Business Management. Developed instruments (tools) for Quality assurance in teaching and learning. Also involved in curriculum development and training modules. Holds vast teaching experience across major universities in Karachi. Have 20 years of teaching experience at university level; and have supported 100 plus undergraduate and graduate students in their research projects which were based on diverse topics with focus on Management and Marketing. Is a FCIM-Fellow of the Chartered Institute of Marketing (UK) & a member of the Marketing Association of Pakistan (MAP)

Academic Background
PhD (Business Management) Institute of Business Management September 23, 2013 - September 23, 2017
Honours and Awards
Publications
Effects of People Equity and Entrepreneurial Orientation on Firm Performance: The Mediation Role of Social Capital March 23, 2024 Journal of the Knowledge Economy - Pages 1-28
Whimsical Behavior Towards Buying June 01, 2017 Market Forces - Volume 12, No. 1, Pages 1-14
Extending TRA Understanding Compulsive Buying Behaviour February 02, 2017 International Journal of Economics and Management - Volume 11 (S1), Pages 75-87
Measuring the effect of product placement strategy on attitudinal aspects October 27, 2016 Pakistan Business Review - Volume 18, No. 3, Pages 774-791
Leader-Follower Expectations: Pygmalion in Management December 31, 2013 JISR Management, Social Sciences and Economics - Volume 11, No. 2, Pages 29-38
Gender Related Stereotypes and their impact on Leadership January 01, 2010 JISR Management, Social Sciences and Economics - Volume 8, No. 1, Pages 229-241
Learning in the Workplace Strategies for effective practice Stephen Billet April 01, 2009 Market Forces - Volume 5, No. 2, Pages 66-67
How to Grow Leaders: The Seven Key Principles of Effective Leadership July 01, 2008 Market Forces - Volume 4, No. 2, Pages 79-81
Personality at work: A study of type A-B October 01, 2007 Market Forces - Volume 3, No. 3, Pages 1-23
Occupational stress and coping mechanism to increase job satisfaction among supervisors at Karachi pharmaceuticals January 01, 2007 Market Forces - Volume 2, No. 4, Pages 1-23
Conferences
Assistant Professor Institute of Business Management January 13, 2014 - December 31, 2023
Assistant Professor PAF KIET January 09, 2006 - December 31, 2013
Research Associate Aga Khan Education Service Pakistan April 05, 2004 - June 13, 2005