Aijaz Ahmad Shaikh
Professor of Practice
- NUST Business School
- 0511234568
Summary
With an M.Sc. and Ph.D. from AACSB-accredited European business schools, a professional certification in Digital Marketing, and a Postgraduate Diploma in Digital Business from Columbia Business School (USA), I possess a strong academic foundation in digital business and marketing. With over 12 years of university-level teaching experience, I have specialized in digital consumer behavior, digital marketing, CRM, digital business, and CRM. My research expertise in qualitative and quantitative research is reflected in nearly 60 publications in Scopus-indexed journals, an h-index of 30, and over 5,000 citations. Additionally, I have established a vast international research network spanning 11 countries, further solidifying my leadership in digital education and research.
Academic Background
PhD
(Marketing) University of Jyväskylä
September 01, 2013 - July 31, 2016
Honours and Awards
Publications
Driving change: Unravelling the landscapes of ridesharing and ridehailing services in a developing country
June 01, 2025
Research in Transportation Business and Management - Volume:60, Article Number 101351
Exploring students’ perceptions of the design and use of the Moodle learning management system
May 15, 2025
Computers in Human Behavior Reports - Volume:18, Article Number 100685
Analysing user well-being in ridehailing services
March 07, 2024
Spanish Journal of Marketing - ESIC - Volume 28, Issue 2, Pages 207-227