NUST Business School
Faculty Adnan Waseem

Adnan Waseem

Associate Professor
  • NUST Business School
  • 051908531
Summary

Before joining NBS in August 2019, Dr. Waseem worked as Lecturer at COMSATS Institute of Information Technology for almost four years and taught at undergraduate and postgraduate level. He has also wo

Academic Background
PhD (International Marketing) Monash University, Malaysia Campus December 15, 2015 - June 15, 2019
Honours and Awards
Research Productivity2013 Research Productivity Award 2013, awarded by COMSATS March 22, 2014
Publications
Unveiling the link between leadership brand authenticity, role clarity and customer responsiveness in Islamic banking: a two-source analysis November 14, 2025 Journal of Islamic Marketing - Pages 1-23
Breaking the ice: understanding and overcoming consumer resistance to frozen foods April 07, 2025 British Food Journal - Pages 1-19
From Regrets to Returns: How Interaction Quality and Store Image Shape Store Revisit Intentions December 13, 2024 International Journal of Retail & Distribution Management - Pages 1-14
Attitudinal outcomes of performance appraisal: external validation with extended dimension of P-E Fit model October 30, 2024 Human Systems Management - Pages: 15
How Front-of-Package Labels, Perceived Food Quality, Brand Loyalty, and Consumer Consciousness of Nutritional Value Drive Consumer Satisfaction September 30, 2024 Pakistan Journal of Commerce and Social Sciences - Volume 18(3), Pages 619-650
Mending the Image: The Role of Crisis Communication and Apology Strategies in Recovering from Brand Transgressions September 01, 2024 Journal of Asian Development Studies - Volume 13, Issue 3, Pages 1139-1150
The Power of Belonging: How Social Identity Influences Well-being through SelfEsteem and Prejudice August 01, 2024 Remittances Review - Volume: 9, No: 4, pp. 60-79
From Trust to Turnover: Unpacking the Consequences of Brand Transgressions with Religiosity as a Moderator May 28, 2024 Journal of Asian Development Studies - Vol. 13 No. 2, Pages: 1948-1960
Enhancing Brand Equity Through Branded Content Experience on Social Media: Developing and Testing a Moderated Mediation Model February 27, 2024 Psychology of Popular Media - Pages 1-11
Perceived Organizational Support and Reduced Job Performance During COVID-19 March 18, 2023 INQUIRY: The Journal of Health Care Organization, Provision, and Financing - Pages 1-10
A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors September 26, 2022 INQUIRY: The Journal of Health Care Organization, Provision, and Financing - Volume 59, Pages 1-13
Knowledge retention in oil and gas industry – the case of contract workforce December 28, 2021 Kybernetes - Pages 1-20
When in Rome do as the Romans do or not? Cultural Intelligence and Cross-Cultural Learning December 01, 2020 Journal of Independent Studies and Research-Management, Social Sciences and Economics - Volume 18, Number 2, Page 01-10
Holy Quran; the Ultimate Source of Knowledge Management; A Comparison Between KM Functional Model and IKM Functional Model December 25, 2013 World Applied Sciences Journal - Volume 28(2), Pages 216-222
Comparative Analysis of the Effect of Attendance on Academic Performance of Management and Finance Course Students September 22, 2013 World Applied Sciences Journal - Volume 24(12), Page 1651-1655
Cultural Dimensions and Theories of Public Relations: A Study in the Case of Pakistan April 20, 2013 European Journal of Scientific Research - Volume 99, No.3, Pages 452-460
Suggested Mechanism for Producing Quality Research at Higher Educational Institutes in Pakistan; System, Structure, Culture and Leadership Issues March 03, 2013 International Journal of Learning and Development - Volume 3, No. 1, Pages 191-202
Customer Satisfaction Factors in Pakistani Internet Users Market December 15, 2012 Journal of Asian Development Studies - Volume 1(4), Pages 19-27
Linking knowledge management practices and the organizational performance of Pakistan’s telecommunication September 17, 2012 Management Science Letters - Volume 2, Issue 8, Pages 2929-2938
Impact of Job Stress on Job Satisfaction among Air Traffic Controllers of Civil Aviation Authority: An Empirical Study from Pakistan May 27, 2012 International Journal of Human Resource Studies - Volume 2, No. 2, Pages 53-70
Conferences
Lecturer COMSATS Institute of Information Technology December 29, 2011 - December 11, 2015