Abdul Qayyum
Professor
- NUST Business School
- 05190853104
Summary
Academic Background
PhD
(Marketing) Asian Institute of Technology, Thailand
August 01, 2007 - January 31, 2012
Honours and Awards
Publications
AI-generated inclusive packaging: bridging consumer well-being and branding outcomes
September 23, 2025
International Journal of Retail and Distribution Management - Volume 53(10-11), Pages 1009-1024
Building Relationship Equity: Role of Social Media Marketing Activities, Customer Engagement, and Relational Benefits
September 01, 2025
Journal of Theoretical and Applied Electronic Commerce Research - Volume:20, Issue:3, Article Number 223
Navigating negative experiences: how do they influence tourists’ psychological and behavioral responses to tourism service failures on social media
February 27, 2025
Asia Pacific Journal of Tourism Research - Pages 1-23
Investigating the determinants of consumer confidence and online impulse buying intentions: an experimental study
October 22, 2024
Asia-Pacific Journal of Business Administration -
Navigating negative events: the role of online destination brand experience in tourists' travel decisions
August 29, 2024
Asia Pacific Journal of Marketing and Logistics - Pages 1-20
Influencer authenticity and intention to co-create brand value: an investigation of central and peripheral pathways
August 23, 2024
Cogent Business and Management - Volume 11, Issue 1, Article Number 2393236
Unpacking the dark side of positive online destination brand engagement: effects on stress, disengagement, and switching intention
August 07, 2024
Current Issues in Tourism - Pages 1-19
A new trend of learning and teaching: Behavioral intention towards mobile learning
March 01, 2024
Journal of Computers in Education - Volume 11, Issue 1, Pages 149-180
The dimensional impact of escapism on users’ eCart abandonment: mediating role of attitude towards online shopping
January 22, 2024
Management Research Review - Volume 47, Issue 3, Pages 374-389
Impact of green marketing, greenwashing and green confusion on green brand equity
November 02, 2023
Spanish Journal of Marketing - ESIC - Volume 27, Issue 3, Pages 286-305
Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention
November 01, 2023
Journal of Retailing and Consumer Services - Volume 75, Article Number 103515
Impact of sales promotion and consumer innovativeness on online impulse buying behaviour with the moderating role of buying power
October 16, 2023
International Journal of Business and Systems Research - Volume 17, Issue 6, Pages 659-676
Reciprocal Effects of Word of Mouse and Online Trust: A Three-Wave Longitudinal Study
August 01, 2023
Journal of Internet Commerce - Volume 22, Issue 3, Pages 321-348
Impact of inclusive leadership on project success through climate for innovation: The moderating role of knowledge sharing
May 30, 2023
International Journal of Knowledge and Learning - Volume 16, Issue 2, Pages 201-220
Customers' dining choice using meal ordering apps: insights from China and Indonesia
May 26, 2023
Asia Pacific Journal of Marketing and Logistics - Volume 35, Issue 6, Pages 1443-1473
Social media marketing and brand authenticity: the role of value co-creation
May 04, 2023
Management Research Review - Volume 46, Issue 6, Pages 870-892
Adoption of mobile food ordering apps for O2O food delivery services during the COVID-19 outbreak
November 01, 2022
British Food Journal - Volume 124, Issue 11, Pages 3368-3395
Word of mouse vs word of influencer? An experimental investigation into the consumers’ preferred source of online information
January 24, 2022
Management Research Review - Volume 45, Issue 2, Pages 173-197
Skepticism Toward Online Advertising: Causes, Consequences, and Remedial Moderators
January 15, 2022
International Journal of Online Marketing - Volume 12, Issue 1, Pages 1-21
Exploring the impact of linguistic signals transmission on patients’ health consultation choice: web mining of online reviews
September 22, 2021
International Journal of Environmental Research and Public Health - Volume 18, Issue 19, Article Number 9969
Covid-19, Impact of External Environment in the Formation of Students’ Satisfaction as well as Subjective Well-Being in the Context of E-Learning
August 23, 2021
Pakistan Business Review (PBR) - Volume 22, No. 4, Pages 604--628
Mining topic and sentiment dynamics in physician rating websites during the early wave of the COVID-19 pandemic: Machine learning approach
May 01, 2021
International Journal of Medical Informatics - Volume 149, Article Number 104434
Social network analysis of an online smoking cessation community to identify users’ smoking status
April 30, 2021
Healthcare Informatics Research - Volume 27, Issue 2, Pages 116-126
Analyzing the role of Values, Beliefs and Attitude in Developing Sustainable Behavioral Intentions: Empirical Evidence from Electric Power Industry
March 30, 2021
Business and Economic Review - Volume 13, No.1, Pages 19-44
Linkage of Organizational Justice and Employees Cognitive Work Engagement: Power Distance Orientation Matters
February 08, 2021
Foundation University Journal of Business & Economics - Volume 6, No.1, Pages 71-92
Impact of relationship benefit on customer loyalty in service firms.
July 01, 2018
Pakistan Business Review - Volume 20, Issue 2, Pages 239-253
Impact of Dimensions of CSR on Purchase Intention with Mediating Role of Customer Satisfaction, Commitment and Trust
April 01, 2018
Pakistan Business Review - Volume 20, Issue 1, Pages 13-30
Tourist Advocacy: Positive Role of Tourist Satisfaction and Negative Role of Terrorism Risk
December 21, 2015
Abasyn Journal of Social Sciences - Volume 8, Issue 2, Pages 416-430
Conferences
Professor
Riphah International University, Islamabad
September 01, 2023 - January 15, 2024
Associate Professor
Riphah International University, Islamabad
January 01, 2019 - August 31, 2023
Assistant Professor
Riphah International University, Islamabad
February 04, 2013 - December 31, 2018
Assistant Professor
Quaid e Azam University, Islamabad
February 13, 2012 - January 31, 2013
Project Officer
Pakistan Software Export Board, Islamabad
May 01, 2001 - December 31, 2003