NUST Business Review

The NUST Business Review is multidisciplinary in scope and interdisciplinary in its knowledge base, content, and methodological approaches, drawing from the full spectrum of business and management studies. It seeks to provide an influential platform for both practitioners and academic scholars to publish theoretical, conceptual, empirical, and applied research. By facilitating the exchange of ideas and knowledge, the journal aims to support business enterprises and organisations in strengthening their contributions and enhancing their commitment to society.

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