Department Of International Business & Marketing

Driven by the spirit to excel, the International Business and Marketing (IB&M) cluster at NBS goes beyond classic theories and models in explaining contemporary business concepts by adopting a pedagogy that blends practical cases, lectures, and multi-model exercises. Within its framework, IB&M is considered a recognized leader in Pakistan, as acknowledged in a survey undertaken by Pakistan’s foremost job portal rozee.pk (The News on July 5th,, 2009). Enhancing corporate competitiveness and delivering superior customer value is the starting point for students. Through lectures, case studies (local and international) and classroom discussions, an environment of continuous learning and value addition is created. The learning culture in IB& M is defined by analytical rigour and challenging thought processes. Over the last three years, the cluster has hosted three very important national seminars on the following themes:

Branding Corporate Pakistan
Media and Marketing
The Importance of Branding in Sensitive Markets

Under its external lecture series, the department invites renowned guest speakers from the corporate sector. Talks
were recently delivered by top professionals and leaders from Proctor & Gamble, Unilever, U-fone, Mobilink, Telenor, Coca- Cola, Pepsi, Nestle, Engro Foods, Askari Commercial Bank, United Bank Limited, Bank Al-Falah and Deutsche Bank. NBS faculty is known for conducting cutting-edge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing.

Head of Department Message

Dr. Amber Raza

Welcome to the Department of International Business and Marketing at NUST Business School. Our mission is to develop graduates who are analytically strong, culturally aware, and strategically agile, equipped to navigate a dynamic business environment. Our programs combine rigorous academic foundations with industry-focused learning. Through courses such as Digital Marketing, Marketing Analytics, and International Business, students engage in case-based learning, research projects, and internships that build practical skills and critical thinking. We emphasize the integration of emerging technologies and data-driven decision-making, ensuring our graduates remain relevant in an evolving marketplace. Supported by a strong Assurance of Learning framework, our curriculum aligns with national and international standards. Our faculty—recognized for their academic and industry expertise—are committed to mentoring students into future-ready professionals capable of making meaningful contributions to business and society.