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​A webinar on ” What COVID-19 means for Online Business and Marketing” is scheduled to be held on June 24, 2020 at 1400 hrs.


Register now for the Webinar.

Registration deadline is 22 Jun,2020.

Speaker’s Profile:

Dr. Muhammad Laeeq-ur-Rehman
Dr. Muhammad Laeeq-ur-Rehman is serving as an Associate Professor at NUST Business School. He earned his doctoral degree from Michigan State University USA. He has years of experience in teaching (both graduate and undergraduate) and researching online user engagement, marketing, branding, and big data. His research addresses both applied and theoretical aspects of design, implementation, and evaluation of digital campaigns for organizations, businesses, and governments. He has published peer reviewed journal articles in Telematics and Informatics, Computers in Human Behavior, Behavior and Information Technology, Computers in Education, International Journal of Communication, Information Communication and Society, and Government Information Quarterly. His administrative and research experience is global; he has worked on managerial and consulting positions in hospitality, health, and media organizations.

Dr. Aqdas Malik

Dr. Aqdas Malik is an Instructor/Postdoctoral Fellow (Specializing in Digital media communication & analytics and Human-Computer Interaction) at the Department of Computer Science, Aalto University, Finland. He holds over 15 years of multidisciplinary Information Systems teaching and research experience in academia and industry. He has developed and taught graduate-level courses including Social Media Analytics, Interaction Design, and Usability Evaluation (Aalto University, Finland), Social Media Research Methods (George Mason University, USA), and Gamification (Tampere University, Finland). His current research probes emerging media engagement and interaction among public and niche communities within education, activism, entertainment, and health domains. His scholarly work has been published in a variety of prestigious venues including International Journal of Human-Computer Interaction, Telematics and Informatics, American Journal of Health Behavior, and Journal of Information, Communication & Ethics in Society.
Ms. Rabeel Khan
Ms. Rabeel Khan is serving as an Assistant Professor at NUST Business School. She has done her specialization in Marketing Research from Michigan State University, USA. During this time, she served as a business and market research consultant with various companies in USA, Canada, and Australia. At NUST Business School, she teaches at both undergraduate and postgraduate levels. With regards to research, Ms. Rabeel has been active in both journal and conference publications. Recently to her name is an ISI indexed journal paper titled “Consumer acceptance of delivery drones in urban areas” published in International Journal of Consumer Studies (Impact Factor: 1.55). She also has a conference publication titled “An Evaluation of User Satisfaction with 3G services in Pakistan” presented at 32nd Euro-Asia Management Studies Association (EAMSA) Conference held at Department of Financial & Management Studies, The School of Oriental and African Studies (SOAS), University of London (UK) in October 2015. Her research interests include Marketing Analytics, Digital Marketing, New Product Development, and Design Thinking. Ms. Rabeel has served as Program Head for BBA at NBS from 2016-2018. Currently, as Focal Person for international collaborations, Ms Rabeel is looking after collaborations of NBS with foreign universities and facilitating student exchanges.​​ ​​



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