BS Mass Communication

Programme Detials

The BS (4-year) Mass Communication programme at NUST Department of Mass Communication focuses on the study of social implications and responsibilities of the mass media, an understanding of the processes of communication, and a fundamental knowledge of mass communication techniques and procedures. Read More >>> (Courses, Specialization etc)

Introduction to the Department

We are living in the age of information explosion where technology has revolutionalised information handling and we can use, preserve and convey any amount of data or information anywhere in the world, which in turn is primarily reshaping major aspects of our globalized society. Information and its communication, today, is becoming the centre of economic activity and as much a factor in production as capital, labour or land is. Hence, it is inevitable to train our youth for the challenges of Information age in order to survive and develop.

 The Mass Communications department at NUST covers a wide variety of disciplines, starting from the basic perspectives of the field of Mass Media and Communication, moving on to explore each area of the discipline through broad exposure to the industry and practical assignments along with the added emphasis on media research methods. The emphasis will be on analytical and historical perspectives; imparting the students with the ability to assess the role and effect of mass media on society and developing specific media production skills through extensive practical drill.

The programme starts by developing a fundamental understanding of the subject in students by teaching them about the history, values and structure of mass communication in Pakistan and abroad. Students are then trained to analyze the effects of electronic and print media, to enable them to analyze media effects on public policy, as well as the impact of public policy on the media.  In addition to the core courses, students must take some approved media research method courses in Social Sciences and a number of electives offered from other disciplines like, Anthropology, Sociology, Political Science, Linguistics and Journalism.

Research-specific Units:

Research Methods in Persuasive Communication, Organizational Networks and Media Effects.

Infra-structural Facilities

The newly established Department of Mass Communication at NBS will facilitate students with state-of-art computer workstations and other digital equipments as varied to our students’ area of interest which includes.

Advisory Board